# External Data Feeds for Scenes

Personalize Scene content with data from an external API at send time.

An external data feed is a connection to an external API. When you send a message, Airship uses a response from that API to personalize content. Use feeds in Scenes to pull in live data, such as loyalty points, product recommendations, live scores, and translated copy, instead of depending on events and attributes.

For full details, see [External Data Feeds](https://www.airship.com/docs/guides/personalization/sources/external-data-feeds/).