Enhanced Intelligent Rollout Reporting

Intelligent Rollouts automatically identify and distribute your best-performing message variant using real-time engagement data. With today’s release, you can see the concrete value your optimization delivered, not just which variant won:

• Conversion lift chart and metrics — This estimates the lift your rollout achieved relative to a standard even-split A/B test. The central value is the most likely lift, and the confidence range shows how certain that estimate is.

• Conversions gained count — This shows how many additional conversions your rollout generated compared to a standard even-split A/B test.

• Updated summary — See at a glance whether Airship declared a winner, what happened during the rollout, or whether results were inconclusive and need more data.

Documentation

For all the details, see View results in Intelligent Rollouts.