Apr 13, 2026Content API
Manage content templates at scale using the Content API, with external IDs to connect with your content and marketing pipelines.
Use the Content API within Airship only, or integrate your template management with other platforms, such as content management systems, internal business systems, and third-party email tools. Author content where your team already works and use the API to create, update, and delete templates in Airship without relying on manual work in the dashboard. Templates you create through the API are available for sending messages from the dashboard or the API.
Other key features:
Validation parity — The API uses the same validation as the dashboard, ensuring templates saved are ready to use.
External ID support — You can assign a unique external ID to a template and use it as a stable reference in send and push payloads. This makes it easier to connect Airship to external systems.
The Content API is also useful for multi-project management. For example, you might want to automate copying content between staging and production environments, or manage content for multiple brands.
Documentation
Get the details in Content templates and the Content API reference.