# AI-Powered Campaigns

Go from brief to coordinated draft messages faster with the Campaigns AI Agent. Use the agent to give your team a shared view of strategy, get guidance when your brief is still taking shape, and keep cross-channel content aligned to that plan.

[AXP](https://www.airship.com/docs/reference/feature-packages/) [Agentic & Generative AI](https://www.airship.com/docs/guides/features/intelligence-ai/ai/)

In Airship, a Campaign is a container for organizing and coordinating related messages across channels. Today's release adds an AI agent for creating and refining your Campaigns through a conversational chat interface.

With the Campaigns AI Agent, you can:

* **Create or refine in natural language** — Start a new Campaign from a prompt or ask for updates to an existing one, such as "Update the audience to loyalty members" or "Add a push notification for the launch date."
* **Flesh out plans and generate a summary** — Share your ideas or upload a brief, and the agent will populate an Overview section that serves as the source for message creation. The agent asks targeted follow-up questions, so you can build a complete campaign even when you don't have all the details upfront.
* **Align strategy and messages** — Content across your Campaign draws from the same Overview, so audience and goals stay consistent across channels instead of drifting as you add or edit messages.

## Documentation

For all the details, see [Create and refine Campaigns using AI](https://www.airship.com/docs/guides/messaging/features/campaigns/#create-and-refine-campaigns-using-ai) in *Campaigns*. See also [AI in Airship](https://www.airship.com/docs/guides/features/intelligence-ai/ai/).