AI-Powered Campaigns Apr 1, 2026

AI-Powered Campaigns

Go from brief to coordinated draft messages faster with the Campaigns AI Agent. Use the agent to give your team a shared view of strategy, get guidance when your brief is still taking shape, and keep cross-channel content aligned to that plan.

AXP Agentic & Generative AI

In Airship, a Campaign is a container for organizing and coordinating related messages across channels. Today’s release adds an AI agent for creating and refining your Campaigns through a conversational chat interface.

With the Campaigns AI Agent, you can:

  • Create or refine in natural language — Start a new Campaign from a prompt or ask for updates to an existing one, such as “Update the audience to loyalty members” or “Add a push notification for the launch date.”
  • Flesh out plans and generate a summary — Share your ideas or upload a brief, and the agent will populate an Overview section that serves as the source for message creation. The agent asks targeted follow-up questions, so you can build a complete campaign even when you don’t have all the details upfront.
  • Align strategy and messages — Content across your Campaign draws from the same Overview, so audience and goals stay consistent across channels instead of drifting as you add or edit messages.

Documentation

For all the details, see Create and refine Campaigns using AI in Campaigns. See also AI in Airship.