# Audience Pulse with AI-Powered Recommendations

Behavioral Targeting is now Audience Pulse, with AI-powered recommendations to help you turn tier analysis into targeted campaigns.

[Audience Pulse](https://www.airship.com/docs/guides/audience/segmentation/audience-pulse/) analyzes user activity using the [Recency, Frequency, Monetary model](https://w.wiki/Cq57), organizing users into tiers based on their engagement patterns. You can create Segments from selected tiers and transitions to target specific users.

With today's release, Audience Pulse includes AI-powered recommendations that identify trends and suggest ready-to-implement tactics for messages, experiences, Journeys, and experiments. The new name more accurately describes what the feature does: help you understand your audience's engagement across all channels within the Airship Service so you can create more targeted campaigns, and reflects Airship's privacy-by-design approach.

To access your recommendations in Audience Pulse, select ** AI Insights**. A drawer will expand and display summary cards for five recommendations. Each recommendation explains why the trend matters and provides implementation guidance. Get new insights as your audience evolves.

![Audience Pulse with AI recommendations](https://www.airship.com/docs/images/whats-new/audience-pulse-ai_hu_96022f4021ee7d77.webp)

*Audience Pulse with AI recommendations*

## Requirements and documentation

AI recommendations are included with AXP Enterprise plans. See [Feature packages reference](https://www.airship.com/docs/reference/feature-packages/) for plan information. Learn more in [AI recommendations](https://www.airship.com/docs/guides/audience/segmentation/audience-pulse/#ai-recommendations) in *Audience Pulse*. See also [AI in Airship](https://www.airship.com/docs/guides/features/intelligence-ai/ai/).