# Web URL Trigger for Scenes

Use the Web URL trigger to create context-aware web experiences without code. URL-based targeting enables precise control over when and where your Scenes appear on your website.

The Web URL trigger initiates a Web [Scene](https://www.airship.com/docs/reference/glossary/#scene) when your audience visits a web page that matches URL-based conditions. The Web SDK evaluates URLs when browser pages load. You can create conditions based on a full URL, domain, path, hash, or query parameter, and you can do it all from the Airship dashboard, no code or development resources required.

By combining Airship's real-time messaging capabilities with sophisticated URL pattern matching, you can now orchestrate seamless user journeys that adapt to individual behaviors and campaign contexts automatically. This means:

   * **Accelerated time-to-market** — Deploy personalized web experiences instantly, without engineering dependencies.
   * **Enhanced conversion rates** — Deliver the right message at the exact moment users need it most.  
   * **Streamlined campaign execution** — Connect email, ad, and social campaigns directly to personalized landing experiences.
   * **Reduced operational friction** — Empower non-technical teams to create and optimize web messaging independently.

Your product, marketing, and customer experience teams can use the Web URL trigger for scenarios like these:

   * **Homepage welcome** — Greet new users when they land for the first time.
   * **Product promotions** — Display contextual offers only on category or product pages.
   * **Checkout guidance** — Provide assistance on cart and checkout flows.
   * **Campaign personalization** — Detect UTM parameters from email or ads and show aligned content.

## Requirements and documentation

Scenes are an [AXP](https://www.airship.com/docs/reference/feature-packages/) feature.

To learn how to configure the trigger and get all the details, go to [Web URL](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/triggers/#web-url) in *In-App Experience Triggers*.