# Behavioral Targeting Enhancements

Behavioral Targeting now supports all channels, additional Default Events, and analysis of numeric monetary values.

> **Note:** [This feature is now known as **Audience Pulse**.](https://www.airship.com/docs/whats-new/2025-11-11-audience-pulse-ai-recommendations/)


Behavioral Targeting analyzes user behaviors using the [Recency, Frequency, Monetary](https://en.wikipedia.org/wiki/RFM_(market_research)) model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users.

![Behavioral Targeting Transitions report](https://www.airship.com/docs/images/whats-new/behavioral-targeting-transitions_hu_ef17744ec211a11f.webp)

*Behavioral Targeting Transitions report*

Today's release expands what behaviors you can analyze. Now you can:

* Analyze **an event on any channel**. Events are evaluated for a user on the channel where they occur. Considering activity across all connected channels provides a holistic view of user engagement.

* Set **different events for Recency, Frequency, and Monetary** to tailor the analysis to your specific business goals and user interactions. You can select any [Custom Event](https://www.airship.com/docs/reference/glossary/#custom_event) in your project or a Default Event.

* Analyze **more Default Events**. Choose from:

   * App: `app_open` or `message_center_read`
   * Web: `web_click` or `web_session`
   * SMS: `short_link_click`

* Analyze **the amount of time or money spent** related to a Monetary event. After choosing the event, select an event property to analyze its values instead of only counting the events. Use Monetary event properties to track metrics like purchase value, content consumption duration, or any other relevant numerical data.

To get started, customize the model with relevant events, such as purchases, adding to carts, and engaging with editorial content. Once your reports are available, save selected groups as [Segments](https://www.airship.com/docs/reference/glossary/#segment) and target them for more effective campaigns.

## Documentation

Check out [Behavioral Targeting](https://www.airship.com/docs/guides/audience/segmentation/audience-pulse/) for more information and to start generating your tiers and reports.