# Experimentation Hub

Learn about the impact of your messaging in the Experimentation Hub. You can track and manage all project experiments from this single location.

Performing tests and measuring results are fundamental aspects of improving your business outcomes. The Experimentation Hub gives you a centralized view of this data in the Airship dashboard.

From your project dashboard, first select **Experiments**, then select **Experimentation Hub**. The **Overview** section contains:
   * Counts of [Goal](https://www.airship.com/docs/reference/glossary/#goals) event occurrence in the past 30 days
   * Counts of message, [Scene](https://www.airship.com/docs/reference/glossary/#scene), and [Sequence](https://www.airship.com/docs/reference/glossary/#sequence) A/B tests and Sequence control groups in the past 30 days, plus counts of message and Scene A/B tests by channel
   * Counts of total and active [Holdout Experiments](https://www.airship.com/docs/reference/glossary/#holdout_experiment), counts by status, and results of the latest experiment
   * Links to information about designing effective experiments, analyzing results, and making data-driven decisions, and links to Airship experimentation docs

Go to **Goals**, **Holdout Experiments**, and **Campaign Experiments** for summaries and reports. You can also view content previews for A/B tests. Message and Sequence A/B test reports include Goal attribution metrics. Search for specific experiments and follow links to open them and make changes.

## Documentation

Check out all our experimentation docs:

* [Goals](https://www.airship.com/docs/guides/reports/goals/)
* [Holdout Experiments](https://www.airship.com/docs/guides/experimentation/holdout-experiments/)
* [Message A/B Tests](https://www.airship.com/docs/guides/experimentation/a-b-tests/about/)
* [Scene A/B Tests](https://www.airship.com/docs/guides/experimentation/a-b-tests/scenes/)
* [Sequence A/B Tests](https://www.airship.com/docs/guides/experimentation/a-b-tests/sequences/)
* [Sequence Control Groups](https://www.airship.com/docs/guides/experimentation/control-groups/)