# App Open Events for Goals

Create a Goal based on app opens and track daily counts, counts per channel, frequency, and more. Then make adjustments to your marketing strategies for improvement.

Goals are selected events that generate a set of performance reports. They are also used for measurement in [Holdout Experiments](https://www.airship.com/docs/reference/glossary/#holdout_experiment). In addition to creating goals based on a predefined or custom event, now you can select the App Open (`app_open`) event.

You do not need to add the `app_open` event to your project before selecting it as a goal. The event is added to your project automatically after your app has been opened at least once.

## Requirements and documentation

*As of November 15, 2023, [Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa) is included in all [AXP plans](https://www.airship.com/docs/reference/feature-packages/#data).*

~~The Goals feature requires Performance Analytics. [Contact Airship Sales](https://www.airship.com/contact-us/) to add it to your Airship plan.~~

Learn how to create [Goals](https://www.airship.com/docs/guides/reports/goals/) and [Holdout Experiments](https://www.airship.com/docs/guides/experimentation/holdout-experiments/) and view their reports.