# Migration terminology map

Map Batch, Braze, Iterable, MoEngage, and OneSignal terms to their Airship equivalents.

Find the Airship term for a concept you know from another platform.

## User identifiers

Use this table to translate identity terminology between platforms:

| Concept | Airship | Batch | Braze | Iterable | MoEngage | OneSignal |
|---|---|---|---|---|---|---|
| **Addressable endpoint** | [Channel](https://www.airship.com/docs/reference/glossary/#channel_term) | Installation | Device / Push Token | Email / deviceId | User Push Token | Subscription |
| **Person-level identifier** | [Named user](https://www.airship.com/docs/reference/glossary/#named_user) | Custom User ID | External ID | userId | Unique User ID | External ID |
| **Anonymous user** | [Anonymous contact](https://www.airship.com/docs/reference/glossary/#contact) | Anonymous profile | Anonymous user | Anonymous user profile | Anonymous user | Anonymous Subscription |

## Audience data

Use this table to translate audience data terminology between platforms:

| Concept | Airship | Batch | Braze | Iterable | MoEngage | OneSignal |
|---|---|---|---|---|---|---|
| **Attribute** | [Attribute](https://www.airship.com/docs/reference/glossary/#attribute) | Custom Data | Custom Attribute | User Field / Profile Field | User Attribute | Tag |
| **Tag** | [Tag](https://www.airship.com/docs/reference/glossary/#tag) | Tag | n/a | n/a | n/a | n/a |
| **Audience segment** | [Segment](https://www.airship.com/docs/reference/glossary/#segment) or [Audience list](https://www.airship.com/docs/reference/glossary/#audience_list) | Audience | Segment | List / Segment | Segment | Segment |
| **Messaging opt-out** | [Channel](https://www.airship.com/docs/reference/glossary/#channel_term) opt-out | Unsubscribe | Unsubscribed | Unsubscribe | Unsubscribe | Opt-out |
| **Subscription list** | [Subscription list](https://www.airship.com/docs/reference/glossary/#subscription_list) | n/a | Subscription Group | Message Type | n/a | n/a |
| **Suppression list** | [Ban list](https://www.airship.com/docs/reference/glossary/#ban_list) | n/a | n/a | Suppression list | Suppression list | n/a |

## Experimentation

Use this table to translate experimentation terminology between platforms:

| Concept | Airship | Batch | Braze | Iterable | MoEngage | OneSignal |
|---|---|---|---|---|---|---|
| **Variant experiment** | [A/B test](https://www.airship.com/docs/guides/experimentation/a-b-tests/types/) | A/B Test | A/B Test | A/B Test | A/B Test | A/B Test |
| **AI-optimized variant experiment** | [Intelligent Rollout](https://www.airship.com/docs/guides/experimentation/intelligent-rollouts/) | n/a | Intelligent Selection | AI Optimization | Merlin AI | n/a |
| **Holdout experiment** | [Holdout Experiment](https://www.airship.com/docs/reference/glossary/#holdout_experiment) | Control Group | Global Control Group | Holdout | Holdout | Control Group |

## Personalization and content

Use this table to translate personalization and content terminology between platforms:

| Concept | Airship | Batch | Braze | Iterable | MoEngage | OneSignal |
|---|---|---|---|---|---|---|
| **Templating language** | [Handlebars](https://www.airship.com/docs/reference/glossary/#handlebars) | Custom (Twig-based) | Liquid | Handlebars | Jinja | Liquid |
| **Reusable content snippets** | [Snippet](https://www.airship.com/docs/reference/glossary/#snippet) | n/a | Content Block | Snippet | n/a | n/a |
| **Send-time reference data** | [External data feed](https://www.airship.com/docs/reference/glossary/#xdf) | n/a | Connected Content | Data Feed | Content API | Data Feeds |