Migration terminology map

Map Batch, Braze, Iterable, MoEngage, and OneSignal terms to their Airship equivalents.

Find the Airship term for a concept you know from another platform.

User identifiers

Use this table to translate identity terminology between platforms:

Concept	Airship	Batch	Braze	Iterable	MoEngage	OneSignal
Addressable endpoint	ChannelA device or address registered with Airship to receive messages, such as a mobile app, web browser, email address, or SMS number. It stores opt-in status, device-specific information, and metadata used for targeting. Each channel has a unique channel ID.	Installation	Device / Push Token	Email / deviceId	User Push Token	Subscription
Person-level identifier	Named userA contact identified with an ID you provide, such as a customer ID from your CRM. Associating channels with that ID maps multiple devices and channels to one individual. Each named user has a unique named user ID.	Custom User ID	External ID	userId	Unique User ID	External ID
Anonymous user	Anonymous contactAny user in your project. Contacts are identified as either an anonymous contact or a named user. Airship can set targeting data on these identifiers, which are also used to map devices and channels to a specific user.	Anonymous profile	Anonymous user	Anonymous user profile	Anonymous user	Anonymous Subscription

Audience data

Use this table to translate audience data terminology between platforms:

Concept	Airship	Batch	Braze	Iterable	MoEngage	OneSignal
Attribute	AttributeMetadata used for audience segmentation and personalization. Attributes extend the concept of tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience.	Custom Data	Custom Attribute	User Field / Profile Field	User Attribute	Tag
Tag	TagMetadata that you can associate with a channel or named user for audience segmentation. Generally, a tag is a descriptive term indicating a user preference or other categorization, such as `wine_enthusiast` or `weather_alerts_los_angeles`.	Tag	n/a	n/a	n/a	n/a
Audience segment	SegmentA reusable audience group you create by selecting unique or shared user data. or Audience listA reusable group of message recipients you can use for message and experiment targeting, or include in a segment.	Audience	Segment	List / Segment	Segment	Segment
Messaging opt-out	ChannelA device or address registered with Airship to receive messages, such as a mobile app, web browser, email address, or SMS number. It stores opt-in status, device-specific information, and metadata used for targeting. Each channel has a unique channel ID. opt-out	Unsubscribe	Unsubscribed	Unsubscribe	Unsubscribe	Opt-out
Subscription list	Subscription listAn audience list users opt in to for a specific messaging topic. Users can manage their opt-in status using a Preference Center.	n/a	Subscription Group	Message Type	n/a	n/a
Suppression list	Ban listAn externally maintained record of users that should not be included in Airship message audiences. Before sending a message, Airship validates the audience members with the ban list. Any matching recipients are dropped from the audience before sending the message.	n/a	n/a	Suppression list	Suppression list	n/a

Experimentation

Use this table to translate experimentation terminology between platforms:

Concept	Airship	Batch	Braze	Iterable	MoEngage	OneSignal
Variant experiment	A/B test	A/B Test	A/B Test	A/B Test	A/B Test	A/B Test
AI-optimized variant experiment	Intelligent Rollout	n/a	Intelligent Selection	AI Optimization	Merlin AI	n/a
Holdout experiment	Holdout ExperimentMeasures the effects of excluding a group of audience members from all messages or messages with specific campaign categories. You can compare the performance of the two audience groups in reports for selected goal events.	Control Group	Global Control Group	Holdout	Holdout	Control Group

Personalization and content

Use this table to translate personalization and content terminology between platforms:

Concept	Airship	Batch	Braze	Iterable	MoEngage	OneSignal
Templating language	HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., `{{first_name}}`, to complex evaluations of personalization data.	Custom (Twig-based)	Liquid	Handlebars	Jinja	Liquid
Reusable content snippets	SnippetA reusable piece of content that you can define in Airship for later use in your messages and templates. Snippets support text or HTML content and can be used for commonly used elements such as a copyright, header image, or custom CSS.	n/a	Content Block	Snippet	n/a	n/a
Send-time reference data	External data feedA connection to an external API. When you send a message, Airship uses a response from that API to personalize messages.	n/a	Connected Content	Data Feed	Content API	Data Feeds