# Data Retention and Legacy Products

Airship data retention policy and legacy product information

## Data Retention Schedule {#data-retention-schedule}

> **Important:** "Contact" as used in this Data Retention Schedule means Customer Data for an End User and the associated communication channel(s) organized so that the Airship Service can address the specific End User across the associated communication channels.


### Current Version

#### V. October 9, 2025

This Data Retention Schedule specifies the default data retention settings for the [Airship App Experience Platform](https://www.airship.com/docs/reference/feature-packages/#features-per-package). You may view the previous version of the Data Retention Schedule [here](#retention-schedule-previous-version).

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Media Library & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Message Center](https://www.airship.com/docs/reference/glossary/#message_center) content | 13 months |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) (SMS/MMS/RCS, Email) | [MSISDN](https://www.airship.com/docs/reference/glossary/#msisdn)<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage)| Server-side [Automation](https://www.airship.com/docs/reference/glossary/#automation), [In-App Automation](https://www.airship.com/docs/reference/glossary/#iaa), [Sequence](https://www.airship.com/docs/reference/glossary/#sequence), [Scene](https://www.airship.com/docs/reference/glossary/#scene), and [Survey](https://www.airship.com/docs/reference/glossary/#survey) message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Mobile Wallet Passes](https://www.airship.com/docs/reference/glossary/#mobile_wallet_pass)<sup>2</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Named User](https://www.airship.com/docs/reference/glossary/#named_user) data | **If named user is never associated with a [Channel ID](https://www.airship.com/docs/reference/glossary/#channel_id):** 90 days from data being set on named user<p>**If named user is associated with a channel ID within 90 days from data being set on named user:** Deleted within 90 days of contract termination |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Unicast send counts data | 13 months |
| App Experience Platform:<br>[Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa)| [SMS/MMS/RCS](https://www.airship.com/docs/reference/glossary/#sms) message content | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months<br />**MMS/RCS Media Files**: Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform:<br>[Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa)| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| App Experience Platform:<br>[Real-Time Data Streaming API](https://www.airship.com/docs/reference/glossary/#rtds) | Real-Time Data Streaming data (including [Compliance Event Stream](https://www.airship.com/docs/developer/rest-api/connect/operations/compliance-event-stream/) data) | Lesser of 7 days or 100 GB |
| App Experience Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Deactivation Period refers to the period of time after which a mobile application or web communication channel has not issued a Registration Event. This is also referred to as the “decay” process, and the effect for such communication channel is to begin the deletion process related to a communication channel uninstallation.</sup>
   
<sup>Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

### Previous Version {#retention-schedule-previous-version}

#### V. February 11, 2025

This version of the Airship Data Retention Schedule applies to the time period between February 11, 2025, and October 8, 2025.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Message Center](https://www.airship.com/docs/reference/glossary/#message_center) content | 13 months |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) (SMS/MMS, Email) | [MSISDN](https://www.airship.com/docs/reference/glossary/#msisdn)<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage)| Server-side [Automation](https://www.airship.com/docs/reference/glossary/#automation), [In-App Automation](https://www.airship.com/docs/reference/glossary/#iaa), [Sequence](https://www.airship.com/docs/reference/glossary/#sequence), [Scene](https://www.airship.com/docs/reference/glossary/#scene), and [Survey](https://www.airship.com/docs/reference/glossary/#survey) message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Mobile Wallet Passes](https://www.airship.com/docs/reference/glossary/#mobile_wallet_pass)<sup>2</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Named User](https://www.airship.com/docs/reference/glossary/#named_user) data | **If named user is never associated with a [Channel ID](https://www.airship.com/docs/reference/glossary/#channel_id):** 90 days from data being set on named user<p>**If named user is associated with a channel ID within 90 days from data being set on named user:** Deleted within 90 days of contract termination |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Unicast send counts data<sup>3</sup> | 13 months |
| App Experience Platform:<br>[Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa)| [SMS/MMS](https://www.airship.com/docs/reference/glossary/#sms) message content | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months|
| App Experience Platform:<br>[Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa)| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| App Experience Platform:<br>[Real-Time Data Streaming API](https://www.airship.com/docs/reference/glossary/#rtds) | Real-Time Data Streaming data (including [Compliance Event Stream](https://www.airship.com/docs/developer/rest-api/connect/operations/compliance-event-stream/) data) | Lesser of 7 days or 100 GB |
| App Experience Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Deactivation Period refers to the period of time after which a mobile application or web communication channel has not issued a Registration Event. This is also referred to as the “decay” process, and the effect for such communication channel is to begin the deletion process related to a communication channel uninstallation.</sup>
   
<sup>Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

<sup>3. Effective February 25, 2025.</sup>

### Older Versions {#retention-schedule-older-versions}

#### V. February 10, 2023

This version of the Airship Data Retention Schedule applies to the time period between February 10, 2023, and February 10, 2025.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Message Center](https://www.airship.com/docs/reference/glossary/#message_center) content | 13 months |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) (SMS/MMS, Email) | [MSISDN](https://www.airship.com/docs/reference/glossary/#msisdn)<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage)| Server-side [Automation](https://www.airship.com/docs/reference/glossary/#automation), [In-App Automation](https://www.airship.com/docs/reference/glossary/#iaa), [Sequence](https://www.airship.com/docs/reference/glossary/#sequence), [Scene](https://www.airship.com/docs/reference/glossary/#scene), and [Survey](https://www.airship.com/docs/reference/glossary/#survey) message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Mobile Wallet Passes](https://www.airship.com/docs/reference/glossary/#mobile_wallet_pass)<sup>2</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| App Experience Platform:<br>[Engagement Channels](https://www.airship.com/docs/reference/glossary/#channel_engage) | [Named User](https://www.airship.com/docs/reference/glossary/#named_user) data | **If named user is never associated with a [Channel ID](https://www.airship.com/docs/reference/glossary/#channel_id):** 90 days from data being set on named user<p>**If named user is associated with a channel ID within 90 days from data being set on named user:** Deleted within 90 days of contract termination |
| App Experience Platform:<br>[Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa)| [SMS/MMS](https://www.airship.com/docs/reference/glossary/#sms) message content | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months|
| App Experience Platform:<br>[Performance Analytics](https://www.airship.com/docs/reference/glossary/#pa)| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| App Experience Platform:<br>[Real-Time Data Streaming API](https://www.airship.com/docs/reference/glossary/#rtds) | Real-Time Data Streaming data (including [Compliance Event Stream](https://www.airship.com/docs/developer/rest-api/connect/operations/compliance-event-stream/) data) | Lesser of 7 days or 100 GB |
| App Experience Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Deactivation Period refers to the period of time after which a mobile application or web communication channel has not issued a Registration Event. This is also referred to as the “decay” process, and the effect for such communication channel is to begin the deletion process related to a communication channel uninstallation.</sup>
   
<sup>Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

#### V. September 1, 2022

This version of the Airship Data Retention Schedule applies to the time period between September 1, 2022, and February 9, 2023.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| App Experience Platform:<br>Engagement Channels | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| App Experience Platform:<br>Engagement Channels | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform:<br>Engagement Channels | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| App Experience Platform:<br>Engagement Channels | Message Center content | 13 months |
| App Experience Platform:<br>Engagement Channels (SMS/MMS, Email) | MSISDN<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform:<br>Engagement Channels | Server-side Automation, In-App Automation, Sequence, Scene, and Survey message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform:<br>Engagement Channels | Mobile Wallet Passes<sup>2</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| App Experience Platform:<br>Performance Analytics| SMS/MMS message content  | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months|
| App Experience Platform:<br>Performance Analytics| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| App Experience Platform:<br>Real-Time Data Streaming API | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| Airship App Experience Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

#### V. April 6, 2022

This version of the Airship Data Retention Schedule applies to the time period between April 6, 2022, and August 31, 2022.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| App Experience Platform:<br>Engagement Channels | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| App Experience Platform:<br>Engagement Channels | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| App Experience Platform:<br>Engagement Channels | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| App Experience Platform:<br>Engagement Channels | Message Center content | 13 months |
| App Experience Platform:<br>Engagement Channels (SMS/MMS, Email) | MSISDN<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| App Experience Platform:<br>Engagement Channels<sup>2</sup> | Server-side Automation, In-App Automation, Scene, and Survey message content | Longer of 13 months after message expiration or contract term if none specified |
| App Experience Platform:<br>Engagement Channels | Mobile Wallet Passes<sup>3</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| App Experience Platform:<br>Performance Analytics| SMS/MMS message content  | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months|
| App Experience Platform:<br>Performance Analytics| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| App Experience Platform:<br>Real-Time Data Streaming API | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| Airship App Experience Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. On 8/12/22 this data retention schedule was updated to correct an error in this table row.</sup>

<sup>3. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

#### V. March 15, 2021

This version of the Airship Data Retention Schedule applies to the time period between March 15, 2021, and April 5, 2022.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| Customer Engagement Platform:<br>Engagement Channels | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| Customer Engagement Platform:<br>Engagement Channels | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| Customer Engagement Platform:<br>Engagement Channels | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| Customer Engagement Platform:<br>Engagement Channels | Message Center content | 13 months |
| Customer Engagement Platform:<br>Engagement Channels (SMS/MMS, Email) | MSISDN<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| Customer Engagement Platform:<br>Engagement Channels | Server-side Automation<br>In-App Automation message content | Message expiration date or contract term if none specified|
| Customer Engagement Platform:<br>Engagement Channels | Mobile Wallet Passes<sup>2</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| Customer Engagement Platform:<br>Performance Analytics| SMS/MMS message content  | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months|
| Customer Engagement Platform:<br>Performance Analytics| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| Customer Engagement Platform:<br>Real-Time Data Streaming API | Real-Time Data Streaming data (including Compliance Event Stream data) | Lesser of 7 days or 100 GB |
| Airship Customer Engagement Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

#### V. February 27, 2020

This version of the Airship Data Retention Schedule applies to the time period between February 27, 2020, and March 14, 2021.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| Customer Engagement Platform:<br>Engagement Channels | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 13 months |
| Customer Engagement Platform:<br>Engagement Channels | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| Customer Engagement Platform:<br>Engagement Channels | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| Customer Engagement Platform:<br>Engagement Channels | Message Center content | 13 months |
| Customer Engagement Platform:<br>Engagement Channels (SMS/MMS, Email) | MSISDN<br> Opt-in and opt-out date/time | 4 years, in archival storage for Airship record keeping purposes |
| Customer Engagement Platform:<br>Engagement Channels | Server-side Automation<br>In-App Automation message content | Message expiration date or contract term if none specified|
| Customer Engagement Platform:<br>Engagement Channels | Mobile Wallet Passes<sup>2</sup>  | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| Customer Engagement Platform:<br>Performance Analytics| Location History data  | 3 months |
| Customer Engagement Platform:<br>Performance Analytics| SMS/MMS message content  | **Unicast**: no storage<br>**Mobile Originated content and Mobile Terminated response**: 13 months<br>**Multicast**: 13 months|
| Customer Engagement Platform:<br>Performance Analytics| Performance Analytics data| 13 months (unless otherwise noted in this table)|
| Customer Engagement Platform:<br>Real-Time Data Streaming API | Real-Time Data Streaming data  | Lesser of 7 days or 100 GB |
| Airship Customer Engagement Platform:<br>All Services and Channels | Customer data  | Deleted within 90 days of contract termination |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.</sup>

<sup>2. These are default settings only. Airship customers are able to set individual retention periods for each use case.</sup>

#### V. April 16, 2019

This version of the Airship Data Retention Schedule applies to the time period between April 16, 2019, and February 26, 2020.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| Customer Engagement Platform:<br>Engagement Channels | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 12 months |
| Customer Engagement Platform:<br>Engagement Channels | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| Customer Engagement Platform:<br>Engagement Channels | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| Customer Engagement Platform:<br>Engagement Channels | Message Center content | 13 months |
| Customer Engagement Platform:<br>Engagement Channels | Server-side Automation<br>In-App Automation message content | Longer of 13 months from creation of message or message expiration |
| Customer Engagement Platform:<br>Engagement Channels | Mobile Wallet Passes | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| Customer Engagement Platform:<br>Engagement Channels Customer Data (Performance Analytics)| Location History data  | 3 months |
| Customer Engagement Platform:<br>Analytics & Data | Performance Analytics data  | 3 months or 13 months, depending on the purchased package.  |
| Customer Engagement Platform:<br>Analytics & Data | Real-Time Data Streaming data  | Lesser of 7 days or 100 GB |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted.</sup>

#### V. September 1, 2018

This version of the Airship Data Retention Schedule applies to the time period between September 1, 2018, and April 15, 2019.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| Digital Growth Platform:<br>Customer Engagement | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 12 months |
| Digital Growth Platform:<br>Customer Engagement | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| Digital Growth Platform:<br>Customer Engagement | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| Digital Growth Platform:<br>Customer Engagement | Message Center content | 13 months |
| Digital Growth Platform:<br>Customer Engagement | Server-side Automation<br>In-App Automation message content | Longer of 13 months from creation of message or message expiration |
| Digital Growth Platform:<br>Customer Engagement | Mobile Wallet Passes | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| Digital Growth Platform:<br>Customer Engagement Customer Data (Insight)| Location History data  | 3 months |
| Digital Growth Platform:<br>Customer Data | Insight data  | 3 months or 13 months, depending on the purchased package.  |
| Digital Growth Platform:<br>Customer Data | Connect data  | Lesser of 7 days or 100 GB |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period.
Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service.
Registration Events typically occur on app opens or web page visits.
Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted. </sup>

#### V. June 6, 2018

This version of the Airship Data Retention Schedule applies to the time period between June 6, 2018, and August 31, 2018.

| Airship Service | Feature | Default Data Retention Period |
| --- | --- | --- |
| Digital Growth Platform:<br>Customer Engagement | **Contacts**<br>Deactivation Period for Web and Mobile channels<sup>1</sup>  | 12 months |
| Digital Growth Platform:<br>Customer Engagement | Image Hosting & Optimized Rich Page Delivery  | Longer of 13 months from creation of content or 6 months after last accessed date |
| Digital Growth Platform:<br>Customer Engagement | Message content for each messaging channel<br>(unless otherwise listed below)  | **Unicast**: Not stored for processing, but in application logs for 30 days for support purposes<p>**Multicast**: 13 months<p>**Content template**: Contract term |
| Digital Growth Platform:<br>Customer Engagement | Message Center content | 13 months |
| Digital Growth Platform:<br>Customer Engagement | Server-side Automation<br>In-App Automation message content | Longer of 13 months from creation of message or message expiration |
| Digital Growth Platform:<br>Customer Engagement | Mobile Wallet Passes | **Coupon:** 365 days<br>**Gift card:** 730 days<br>**Loyalty:** 730 days<br>**Generic:** 730 days<br>**Event ticket:** 30 days<br>**Boarding pass:** 30 days<br>**Member card:** 730 days |
| Digital Growth Platform:<br>Customer Engagement | Location History data  | 3 months |
| Digital Growth Platform:<br>Customer Data | Insight data  | 3 months or 13 months, depending on the purchased package.  |
| Digital Growth Platform:<br>Customer Data | Connect data  | Lesser of 7 days or 100 GB |

<sup>1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period.
Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service.
Registration Events typically occur on app opens or web page visits.</sup>

#### Before June 6, 2018

This version of the Airship Data Retention Schedule applies to the time period prior to June 6, 2018.

| Airship Service | Feature | Data Retention Period |
| --- |  --- |  --- |
| Engage | Location History | 3 months |
| Engage | Image Hosting & Optimized Rich Page Delivery | 6 months after last accessed date |
| Engage | Addressable User Deactivation Period<sup>1</sup> | 12 months |
| Engage | Push Payload | **Unicast:** 30 days<p>**Multicast:** 13 months |
| Engage | Unicast Messages | N/A<sup>2</sup> |
| Insight | Insight data | 3 months or 13 months, depending on the purchased package |
| Connect | Connect data | Lesser of 7 days or 100 GB |

<sup>1. Addressable Users are deactivated from the Airship Service when an
Addressable User has not issued a Registration Event to Airship during
the applicable Addressable User Deactivation Period. Registration Events are
calls to the Airship Service by the Airship SDK that indicate
activity from the software installation or device managed by the Airship
Service. Registration Events typically occur on app opens or web page visits.</sup>

<sup>2. Unicast messages are stored in system logs for 30 days, but are not otherwise retained.</sup>

## Legacy Products and Services

Documentation for products and services that are scheduled for deprecation.

### Deprecation Schedule {#deprecation-schedule}

API deprecation schedule:

| Version | Docs | Release Date | End of Life Date |
|  --- |  --- |  --- |  --- |
| v3 | [API Reference](https://www.airship.com/docs/developer/rest-api/ua/) | July 22, 2013 | Current recommended version |
| v1/v2 | N/A | 2009 | July 31, 2015 (deprecated) |

Products deprecation schedule:

| Product | Docs | End of Life Date |
|  --- |  --- |  --- |
| Blackberry Support | N/A | December 1, 2016 |
| Legacy Message Composer | N/A | November 29, 2016 |
| MPNS Service | N/A | March 31, 2017 |
| Aliases | N/A | TBD |
| Device Feedback API | N/A | June 30, 2018 |
| Location History | N/A | March 15, 2021 |
| Legacy Segment Builder | N/A | March 15, 2021 |