# Zeta Global

Create and adapt powerful app experiences that accelerate customer understanding for next-level personalization to capture more business value for everyone involved.

To create and adapt powerful app experiences that accelerate customer understanding for next-level personalization to capture more business value for everyone involved, Zeta has partnered with Airship, a leader in the space of push notifications with proven scale and a significant integration footprint. With this, we are leapfrogging our mobile app strategy and in no time, expanding to deliver data-driven personalized experiences to you all. Owing to this integration with Airship, you now have a multitude of options for push notification solutions to choose from:

* Deliver and report on mobile push messages
* Send push notifications to Android or iOS through the familiar interface of building Broadcast Campaigns or Experience Builder
* Retrieve push notification events and track your campaign’s performance through Report Builder

## Zeta Global Integration Requirements

**Accounts**
   1. Zeta Global
   1. Airship — Must include messaging

## Configuring the inbound Zeta Global Integration

1. Next to your project name, select the dropdown menu (
), then **Settings**.
1. Under **Project settings**, select **Partner Integrations**.
1. Select **Zeta Global**.
1. Select **Configure** for the inbound integration and follow the onscreen instructions to:
	* Create an authentication token. Zeta uses the token to communicate with your project in Airship.
	* Add a new connector for Airship in Zeta Global.

## Configuring the outbound Zeta Global Integration

1. Next to your project name, select the dropdown menu (
), then **Settings**.
1. Under **Project settings**, select **Partner Integrations**.
1. Select **Zeta Global**.
1. Select **Configure** for the outbound integration and follow the onscreen instructions to:
   * Provide your Zeta Marketing Platform endpoint URL
   * Select the Airship events to send to Zeta Global

For information about configuration and usage, see Zeta's [Airship integration](https://knowledgebase.zetaglobal.com/kb/integration-with-airship) documentation.