# Supermetrics

Create meaningful customer relationships by transforming fragmented interactions into seamless journeys.

[Supermetrics](https://supermetrics.com/) Supermetrics Data Activation is an Orchestration Customer Data Platform (CDP) that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys.

The Supermetrics–Airship server-to-server connector allows brands to send audience data from Supermetrics to Airship as Custom Events. You can use these Custom Events to target your mobile app audience.

## Integration Requirements

* **Accounts**
  1. Supermetrics — [Data Activation](https://supermetrics.com/platform/activate-data)
  1. Airship — Must include messaging
* **Airship project**
   * [Named User](https://www.airship.com/docs/reference/glossary/#named_user) must be enabled for your project.

## Configure the Integration

In Airship:

1. Next to your project name, select the dropdown menu (), then **Settings**.
1. Under **Project settings**, select **Partner Integrations**.
1. Select **Relay42**.
1. Select **Configure** for the inbound integration and follow the onscreen instructions to:
   * Create an authentication token. Supermetrics uses the token to communicate with your project in Airship.
   * Configure the Airship integration in Supermetrics.

For additional detail, see [Supermetrics' Data Activation documentation](https://docs.supermetrics.com/docs/data-activation).