# Snowplow

Send Real-Time Data Streaming events to Snowplow with our Amazon Redshift integration.

Snowplow helps you track all events across all channels to give you an
up-to-the-minute view of user behaviors. With the Airship [Real-Time Data Streaming](https://www.airship.com/docs/reference/glossary/#rtds)
integration you will have access to all your mobile data in addition to any
other data you want to collect via Snowplow. This enables you to have complete
control over your data warehouse. Amazon Redshift is used so your data
analysts can run custom queries and generate reports.

* Understand user lifecycle.
* Uncover activation behaviors that lead to long term users.
* Optimize user acquisition spend based on the highest performing source
   that leads to conversions.

## Snowplow Integration Requirements

This integration requires these accounts:
   1. Snowplow
   1. Airship — Must include both:
      * Messaging
      * [Real-Time Data Streaming](https://www.airship.com/docs/reference/feature-packages/#data)

## Configuring the Snowplow Integration 

[Contact Snowplow](https://snowplow.io/contact-us/) to set up this integration. For a list of events tracked, see [Snowplow's Airship integration documentation](https://docs.snowplow.io/docs/collecting-data/collecting-data-from-third-parties/urban-airship-connect/).