# Iterate

Send feature-rich Iterate surveys using Airship In-App Automation or email, and save responses as Airship Custom Attributes.

Iterate's unique customer insights platform empowers teams to listen, learn, and act by deploying surveys and data collection across all customer channels. Using Airship's [In-App Automation](https://www.airship.com/docs/reference/glossary/#iaa) or email, Iterate can help you gather the data you need by delivering your customers engaging and powerful questions without needing to integrate any new SDKs.

Enrich your customer profiles by sending responses to Airship as Custom [Attributes](https://www.airship.com/docs/reference/glossary/#attributes), enabling you to create deeply personalized campaigns, fill in demographic gaps, collect key metrics like NPS and CSAT, and more.

## Iterate Integration Requirements

**Accounts**
   1. Iterate
   1. Airship — [Must include In-App Automation and/or Email](https://www.airship.com/docs/reference/feature-packages/)

## Configuring the Iterate Integration

For information about configuration and usage, see Iterate's [Airship integration](https://help.iteratehq.com/en/articles/8280192-airship-integration) documentation.