EmailShepherd

EmailShepherd  is an email creation platform. Teams use its visual builder and optional AI-assisted workflows to produce on-brand HTML, then publish to their sending platform.

The Airship integration sends that HTML to your Airship project as email TemplatesReusable message content. Templates support personalization using merge fields and other logic., so you can select them for your message content and send using Airship’s delivery, audience, and reporting.

EmailShepherd recommends defining personalization and conditionals with a Dynamic Content Profile so exported markup matches Airship’s expectations. After export, you manage and send messages in Airship as usual.

Requirements

The integration requires the following accounts:

• EmailShepherd — Your account must include export connector access. See EmailShepherd’s product documentation  for the requirements of your plan.
• Airship — Your plan must include email. See the Feature packages reference.

Configuring the integration

Follow EmailShepherd’s Airship Connector Setup Guide  to configure OAuth credentials in Airship, add a connector in EmailShepherd, and export an email to an Airship content template.

Templating and personalization

Airship email templates use HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., {{first_name}}, to complex evaluations of personalization data. for merge fields and logic. For details on aligning tags and conditionals with Airship, see Airship Templating Syntax  in the Airship Connector Setup Guide. See also Dashboard tools for Handlebars.