Zeotap

Zeotap CDP empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front and center.

These integrations support:

• Creating uploaded listsAn audience list you populate by uploading a CSV of channel or named user IDs. In the API, uploaded lists are called static lists.
• Setting custom eventsA record of an action in your app, on your website, in the Airship system, or in an external system. Examples are a message send, an app open, or a purchase transaction.
• named userA contact identified with an ID you provide, such as a customer ID from your CRM. Associating channels with that ID maps multiple devices and channels to one individual. Each named user has a unique named user ID. export
• Real-Time Data Streaming (RTDS)A service that delivers user-level events in real time to your backend or third-party systems using the Data Streaming API.

Zeotap Integration Requirements

• Accounts
  1. Zeotap
  2. Airship
     • Messaging
     • Real-Time Data Streaming — Required for outbound integration only
• Airship project
  • named userA contact identified with an ID you provide, such as a customer ID from your CRM. Associating channels with that ID maps multiple devices and channels to one individual. Each named user has a unique named user ID. must be enabled for your project — Required for inbound integration only

Configuring the inbound integration

In Airship:

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Zeotap.
4. Select Configure for the inbound integration and follow the onscreen instructions to:
   • Create an authentication token. Zeotap uses the token to communicate with your project in Airship.
   • Configure Airship in Zeotap.

Configuring the outbound integration

In Airship:

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Zeotap.
4. Select Configure for the outbound integration and follow the onscreen instructions to:
   • Set up Airship Real-Time Data Streaming in Zeotap as a source.
   • Enter your Zeotap API Endpoint URL and Write Key in Airship.
   • Select the Airship events to send to Zeotap.

For information about using this integration, see Zeotap documentation .