Supermetrics

Supermetrics  Supermetrics Data Activation is an Orchestration Customer Data Platform (CDP) that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys.

The Supermetrics–Airship server-to-server connector allows brands to send audience data from Supermetrics to Airship as custom eventsA record of an action in your app, on your website, in the Airship system, or in an external system. Examples are a message send, an app open, or a purchase transaction.. You can use the events to target your mobile app audience.

Integration Requirements

• Accounts
  1. Supermetrics — Data Activation 
  2. Airship — Must include messaging
• Airship project
  • named userA contact identified with an ID you provide, such as a customer ID from your CRM. Associating channels with that ID maps multiple devices and channels to one individual. Each named user has a unique named user ID. must be enabled for your project.

Configure the Integration

In Airship:

1. Next to your project name, select the dropdown menu (), then Settings.
2. Under Project settings, select Partner Integrations.
3. Select Relay42.
4. Select Configure for the inbound integration and follow the onscreen instructions to:
   • Create an authentication token. Supermetrics uses the token to communicate with your project in Airship.
   • Configure the Airship integration in Supermetrics.

For additional detail, see Supermetrics’ Data Activation documentation .