# Find In-App Impression Rate

Finding your in-app impression rate.

To find the in-app impression rate, we need to add two Measures to the Messages Look.

<ol>
<li>Go to <strong>Reports</strong>, then <strong>Performance Analytics</strong>, and then select the <strong>Messages</strong> Dashboard.</li>
<li>For the Messages Look, select the more menu icon (), and then select <strong>Explore from here</strong>.</li>
<li>In the sidebar, select <strong>Message Metrics</strong>, then <strong>Measures</strong>, and then <strong>In-App Impression Metrics</strong>.</li>
<li>Select the filter icon (
) next to:
<ul>
<li>In-App Impression Rate</li>
<li>In-App Dismissed User Rate</li>
</ul>
</li>
<li>Select <strong>Run</strong>.</li>
</ol>