# Getting Started with Performance Analytics

Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

With user-level audience engagement dashboards, ad-hoc discovery tools, and conversion reporting, you can uncover the "why" behind your ROI.

## Enabling Performance Analytics

All current Airship plans include Performance Analytics. If you find you do not have access, [Contact Airship Sales](https://www.airship.com/contact-us/) to enable it for your account. See also [Data](https://www.airship.com/docs/reference/feature-packages/#data) in the *Feature packages reference*.

## Navigating

Go to **Reports**, then **Performance Analytics**. The default dashboards are arranged in tabs. Each default dashboard is a collection of topical reports, called *Looks*, displayed in tiles.

![The Performance Analytics Overview dashboard showing three Looks](https://www.airship.com/docs/images/insight-dashboard_hu_61a5e2b1c0c06842.webp)

*The Performance Analytics Overview dashboard showing three Looks*

Below the tabs is the project's industry and sub-industry. If they are incorrect, select them to open your project's settings, select a new industry and sub-industry, and then select **Update project**. This requires the [Owner, Administrator, or Full Access](https://www.airship.com/docs/guides/getting-started/messaging/team-roles/) role.

### Dashboard layout and options

All dashboards have the same basic layout and options. Below the dashboard name are its default filters with preset values. Opposite these are:
* The time since the data last updated
* Icon buttons to reload the data, show/hide filters, access additional dashboards and Looks, and perform these actions:
   * Download as a CSV or PDF
   * [Schedule delivery of the data](https://www.airship.com/docs/guides/reports/analytics/tasks-queries/scheduling/) — You can select various methods, formats, and other options.
   * Reset the filters if you edited them

Where available, select the info icon () next to a Look's name to read its definition.

### Shared dashboards and Looks

To access additional Airship-curated dashboards and Looks, select the folder icon (), then **Shared**. You will see individual dashboards and Looks, and more are organized within folders.

For more information, see [Default dashboard and Look definitions](https://www.airship.com/docs/guides/reports/analytics/definitions/).