Sources

The data you use to personalize a message may be personal in nature (first name, birth date, city) or based on user behavior (purchase history, pageviews, app opens).

Personalizing messages using Attributes

Attributes are metadata used for audience segmentation and personalization. You can use Attributes in a message body to personalize content for each user.

Personalize your Create and Send messages

Create and Send supports personalization using Handlebars.

Personalize messages using Custom Events

Personalize message content with values from the Custom Events used to trigger Automations, Scenes, and Sequences.

External Data Feeds

An External Data Feed is a connection to an external API. When you send a message, Airship uses a response from that API to personalize messages.

Personalization using message namespace properties

Message namespace properties are dynamic values that are automatically populated based on the details of a messaging campaign.

Coupons

Add promotional codes to your messages.