Wen creating a message, you can personalize viewable message elements, actions, media URLs, templates, and snippets.
Use content templates to personalize messages with information specific to each member of your audience, like first name, flight number, or order status. You can even pass complicated variables to your template.
A snippet is a reusable piece of content that you can define in Airship for later use in your messages and templates.
Use Airship Handlebars to show personalized media in messages and to send your audience to personalized URLs when they interact with your messages.