# Sequence templates

{{< glossary_definition "sequence_template" >}}

This document describes each Sequence template, provides steps for accessing them, and lists considerations for editing. See [Create a Sequence](https://www.airship.com/docs/guides/messaging/messages/sequences/create/create/) for full documentation about creating a new Sequence and composing its messages.

Each message in a Sequence counts toward your *Sequences and Automation* [Message Limit](https://www.airship.com/docs/reference/glossary/#message_limits).

## Types of Sequence templates

Default channels, trigger, outcome, message content, and delivery timing are described for each template type.

### Welcome Series

Send onboarding messages. Default settings:

|  Channels | Trigger | Outcome | Message 1 | Message 2 | Delivery timing |
| --- | --- | --- | --- | --- | --- |
| App | [First Seen](https://www.airship.com/docs/reference/glossary/#first_seen_event_trigger) | Default Sequence behavior: Users who trigger the Sequence will receive all messages in the Sequence. | **Delay:** 1 day<p> **Message type and content:** Push notification, with title and body welcoming the user to the app. | **Delay:** 3 days after message 1<p> **Message type and content:** Push notification, encouraging the user to check out the brand's best features. | All messages are set to *Send immediately*: Airship sends your message after receiving the triggering event and after the delay period elapses. |

### Authentication Sequence

Encourage users on anonymous channels to log in to your app, which associates them with a [Named User](https://www.airship.com/docs/reference/glossary/#named_user). This creates a known contact within Airship. Default settings:

|  Channels | Trigger | Outcome | Message 1 | Message 2 | Delivery timing |
| --- | --- | --- | --- | --- | --- |
| App | [First Seen](https://www.airship.com/docs/reference/glossary/#first_seen_event_trigger) | Conversion: Users who trigger the Sequence and then log in to the app will exit the Sequence. | **Delay:** 7 days<p> **Message type and content:** Push notification, with title and body encouraging user to log in to the app. |  | All messages are set to *Send immediately*: Airship sends your message after receiving the triggering event and after the delay period elapses. |

> **Note:** Named user association at login must be implemented for your app. See: [Associating Channels with Named Users](https://www.airship.com/docs/guides/audience/named-users/#associate).


### Re-engagement Sequence

Win back inactive audience members. Default settings:

| Channels | Trigger | Outcome | Message 1 | Message 2 | Delivery timing |
| --- | --- | --- | --- | --- | --- |
| App, Web | [Inactivity](https://www.airship.com/docs/reference/glossary/#inactivity_event_trigger), set to *15 days* | Conversion: Users who trigger the Sequence and then re-engage with the app or website will exit the Sequence. They are represented in the *Reactivations* count in the [Performance Report](https://www.airship.com/docs/reference/glossary/#sequence_performance) and Sequence tests. | **Delay:** None<p> **Message type and content:** Push notification or web push notification, with title and body telling the user that they are missed. | **Delay:** 7 days after message 1<p> **Message type and content:** Push notification or web push notification, with title and body telling the user that they are missing out. | All messages are set to *Send immediately*: Airship sends your message after receiving the triggering event and after the delay period elapses. |

## Using a Sequence template

To get started, create a new Sequence:

1. In the sidebar, select the **Create** dropdown menu (
), then select **Journey**.
1. Select **Sequence**, then select a template.

The Sequence will open to the [Journey Map](https://www.airship.com/docs/reference/glossary/#journey_map). Details to keep in mind as you complete configuration:

   * **Trigger and Outcomes** — Make sure your Trigger and Outcomes are appropriately configured for the Sequence's goal.

      * For Sequences using the **Re-engagement Sequence** template, you cannot edit the Conversion selection in the *Outcomes* step. Users will exit the Sequence and be counted as a *Reactivation* in the [Performance Report](https://www.airship.com/docs/reference/glossary/#sequence_performance) and Sequence tests.

      * For Sequences using the **Authentication Sequence** template, *Contact association* is the preselected conversion event in the *Outcomes* step, but you have the option to edit and select a custom event.
   
   * **Messages** — Verify the settings for the default messages and any messages you add to the Sequence.

      * **Delay and conditions** — Adjust the delay and/or conditions, as necessary.
         * For Sequences using the **Re-engagement Sequence** template, there is no delay setting for the first message.
         * For Sequences using the **Authentication Sequence** template, *Anonymous channels* is preselected for the *Channel condition* for the first message, and cannot be edited.

      * **Content** — Make sure to edit the placeholder text in each message, adding brand-specific content. For a Welcome Series, highlight features that your users can get started with right away. For Re-engagement, highlight the features and/or deals that your users are missing out on.

      * **Delivery** — All messages are set to *Send immediately* by default.

After setting up your new Sequence, you can:

* [Test the Sequence](https://www.airship.com/docs/guides/messaging/messages/sequences/create/test/) before starting it.
* [Start the Sequence](https://www.airship.com/docs/guides/messaging/messages/sequences/create/create/#start-sequence) to make it available to your audience.