Campaigns

About Campaigns

Campaigns present your selected messages in list and calendar views, giving you:

• Focused hubs — Keep all messaging for a product launch, seasonal promotion, or event in one place.
• Cross-channel visibility — Get a complete picture of your coordinated marketing effort.
• Scheduling and monitoring tools — Use the calendar to spot scheduling gaps, avoid overlap, and optimize timing. You can sort and filter in both the list and calendar views to track status.

Open messages for editing, access reports, and create new messages directly from the Campaign.

You can also use AI to create and refine Campaigns, generating a structured overview and drafting messages through a conversational chat interface.

Create a Campaign

To create a Campaign using an AI chat interface, see Create and refine Campaigns using AI.

To create a Campaign manually:

1. Select the Create dropdown menu (), then Campaign. Or go to Campaigns, and then select Add Campaign.
2. Select the default Campaign name and change it to something descriptive, and then select the submit icon () to save it.

Now you can add existing messages or new messages. You can also add messages from a composer.

Add existing messages

After opening a Campaign, select Add , then select Add existing. You can search for messages by name and use the following filters:

• Status — Select from Active, Draft, Paused, or Scheduled status.
• Message Type — Select a composer:
  • Message — Includes variants created in an A/B test
  • Scene
  • Sequence
  • Automation
  • In-App Automation
  • A/B Test — Legacy

Select at least one message by checking the box in its row, and then select Add to Campaign. You will return to the Campaign messages list.

Add new messages

After opening a Campaign, select Add , and then select a composer:

• Message
• Automation
• In-App Automation
• Scene
• A/B Test — Legacy

You can also select Journey to configure a Sequence, In-App Automation, or Scene in the Journey MapA visualization of messaging components that can be connected to create a continuous user experience. You can also create and edit from the map..

For Journey, you can complete configuration in the map. For all other options, after completing configuration, you will return to the Campaign messages list.

Add messages from a composer

To add a message to a Campaign while composing:

1. Select Campaign above the message name. If the message is already assigned to a Campaign, the Campaign name will appear there instead.
2. Search for and select a Campaign, or select Create to create a new one.

Create and refine Campaigns using AI

AXP Agentic & Generative AI

Use the Campaigns AI Agent to create or refine a Campaign through a conversational chat interface. Generate the Campaign overview and draft or update messages from a prompt or by uploading a file. You can chat with the agent at any time to make additional updates to your Campaigns.

The agent supports the following capabilities:

• Conversational editing and refinement — Use natural language to iterate on your Campaign. Request changes like “Update the audience to loyalty members” or “Add a push notification for the launch date.”
• Campaign planning — Provide an objective, target audience, goals, and dates, and the agent will create a structured overview that serves as the foundation for message creation.
• Message creation — The agent uses the information in the overview as the foundation for drafting messages, ensuring content aligns with your goals and audience. It can create individual messages, ScenesA mobile app or web experience of one or more screens displayed with fully native UI components in real time, providing immediate, contextual responses to user behaviors. Scenes can be presented in full-screen, modal, or embedded format using the default swipe/click mode or as a Story. They can also contain survey questions., and SequencesA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey.. However, it cannot create Open Channel messages or link components to create a JourneyA continuous user experience of connected Sequences, Scenes, and/or In-App Automations..

Using the agent provides significant advantages:

• Faster planning — Turn a brief or idea into a complete campaign strategy and drafted messages with less manual setup.
• Documented strategy — Your strategy is captured in the overview before message creation begins, giving your team a shared reference as the campaign grows.
• Complete campaigns from incomplete briefs — The agent identifies gaps in your prompt or file and asks targeted follow-up questions, so you can build a complete campaign even when you don’t have all the details upfront.
• Consistent messaging — Because all drafted messages are grounded in the same overview, the agent produces content that’s consistent in tone, audience, and goals across the campaign.

You can use the agent from the Campaigns list or after opening a Campaign:

1. Select Campaigns AI Agent.
2. Enter a prompt describing your Campaign and/or upload a file.
   • Supported file formats: TXT and PDF.
   • The styles and personalities in your brand guidelines will be applied to the message design and content.
   • Explicit content is excluded.
3. Select the submit icon () after each prompt or upload.

After each generation completes, you can repeat these steps to continue editing. The agent will request additional information if needed to complete the overview. Once the minimum requirements have been met, it will prompt you to specify the messages you’d like to add and ask any questions needed to draft them. You can skip any item by saying “skip for now” or “I don’t have that information yet” when asked.

When you are finished using the agent, select the close icon (). Your chat history persists in the current editing session, so you can close and reopen the agent without losing your chat. Select the delete icon () to clear your chat history at any time.

All messages are added as drafts. You must still review message content, configure any per-message audience targeting, and schedule or send manually. For Scenes, you can also use the AI Scene Assistant for more fine-grained editing.

Managing Campaigns

Go to Campaigns to view all Campaigns in your project. Each Campaign is listed by name and date last modified, with the most recently modified Campaign listed first. You can search for Campaigns by name.

To view or edit a Campaign, select its name from the list. To delete a Campaign, select the more menu icon (), then select Delete.

Once you open a Campaign, you can work in three views:

• Overview — The Campaign objective, goals, audience, dates, and channel strategies are automatically populated when you create and refine Campaigns using AI. Channel Strategies outlines each channel’s name, specifies its role as either Primary for the main message or Secondary for supporting communication, and details the particular strategy employed for that channel within the campaign.

• Messages — Each message is listed by name with its status, channels, and last modified date. Select the name or date column headers to sort. You can manage messages using these options:

  Option	Description	Steps
  Add message	Add an existing message to the Campaign or create a new one.	See the steps for adding messages in Create a Campaign.
  Edit message or open report	Open the message in its origin composer or open its message report, Scene report, or Sequence Performance reportA report that compares audience behavior to a Sequence’s goal. It displays performance metrics and a link to the message report for each message in the Sequence.. Action availability depends on the status, and neither action is available for scheduled messages.	Select the message name.
  Move message	Move a message to a different Campaign. This action can be performed in bulk.	Select the check box for one or more messages, then select Actions, and then Move to Campaign. Then, search for and select a Campaign, or select Create to create a new one.
  Remove message	Remove a message from the Campaign. This action can be performed in bulk.	Select the check box for one or more messages, then select Actions, and then Remove from Campaign and confirm.

• Calendar — This functions the same as the project-level calendar but includes only the messages in the Campaign.

The Status and Message Type filters in the list and calendar views are the same as in the project-level calendar. However, the messages list includes an additional legacy A/B test filter option, as these messages are only displayed in the list view, not in the calendar. See the filter descriptions in Visual indicators in Messages Overview and Calendar.