# Airship Pilot Program The Airship Pilot program gives you early access to enhancements. You can help shape the product through your feedback. Try new Airship capabilities before they are generally available (GA), and let us know what you think. Features currently in Pilot are listed here with a description and how to access them. For the latest GA releases, see [What’s New](https://www.airship.com/docs/whats-new/). AI features are available on [AXP](https://www.airship.com/docs/reference/feature-packages/) plans only. If you do not have an AXP plan, AI features do not appear in the dashboard even when Pilot is enabled. Important Airship Pilot features and reports are provided as is. Please note: - Features may be modified or removed entirely. - Features may contain bugs or reliability issues. Use of Pilot features is governed by the [Airship Beta Services Terms](https://www.airship.com/legal/beta-terms) . ## Enable access and provide feedback To enable or disable Pilot features in Airship: 1. Select the Pilot icon () in the header. 2. Toggle **Enable all Pilot enhancements**. 3. Select **Save and reload**. After giving them a try, select the Pilot icon () again, then **Submit feedback**. Select the product area for a feature, provide your feedback, and let us know if you’d like to schedule a session with our product team. ## New in April 2026 The following Pilot features are available in the Airship dashboard as of the April 2026 release. ### Calendar windowing for scheduled messages For scheduled messages set for [Delivery By Time ZoneAn option for scheduled messages that delivers the messages according to recipient device’s current time zone.](/docs/guides/messaging/messages/delivery/delivery/#schedule) or [Optimal Send TimeAn algorithm that determines the best hour for optimal engagement activity — when each individual member of your audience is most likely to receive and act on your message. iOS, Android, and Fire OS platforms only.](/docs/guides/features/intelligence-ai/predictive/optimal-send-time/), sends can span multiple days. In the message calendar, those messages now appear on each day of the delivery window, not only on the first day of the window. **Try it:** Go to **Messages**, then **Calendar**. For more information about the calendar and delivery, see: - [Messages Overview and Calendar](https://www.airship.com/docs/guides/getting-started/ui/manage-views/) - [Message delivery](https://www.airship.com/docs/guides/messaging/messages/delivery/delivery/) ### Improved A/B test results Our improved [message A/B test](https://www.airship.com/docs/guides/experimentation/a-b-tests/messages/) reporting moves past standard channel engagement to provide a comprehensive, statistically backed breakdown of your experiment’s success. With clear winner identification, you no longer have to manually crunch numbers to see which variant came out on top. Dive deeper into the data using advanced visualizations to understand exactly how much value your winning message generated and the confidence level behind the results. **Try it:** You can see the improved reporting in completed or currently running message A/B tests. Go to **Experiments**, then **Message Experiments**, select the more menu icon () for an A/B test in the list, then **View results**. You can also select the name of a test from the list and then go to **Results**. Check out the new additions in the results: - The Experiment Summary shows the test status. - A data table shows you the Probability to Be Best, Expected Loss, and Conversion Rate vs Top Performing Variant. - Charts and graphs for Probability to Be Best, Conversion Lift Compared to Others, and Likelihood of Variant Success help you evaluate the statistical confidence of each variant. ## Additional features Learn about other features currently in Pilot. ### Customizable Home page reports view In the Home page [reports view](#home-page-reports-and-calendar), you can customize which tiles and filters appear, the page title, and more. **Try it:** First, select Home, and the reports view should open by default. Then select **Customize** to edit. The library of tiles and filters opens in a drawer. You can make the following changes: - Select the delete icon () to remove current tiles or filters. - Add tiles or filters from the drawer. You can enter a custom name for any tile. - Select the more menu icon () to access export and import options. Exported layouts will work in any Home page reports view, not just your own. Select **Reset page** to remove any customizations. When done, select **Save changes**. You can change the page title from the default “Home” before applying the changes. ### Intelligent Rollouts Intelligent Rollouts identify and distribute your best-performing message variant automatically. This eliminates the manual effort of A/B testing and minimizes exposure to less effective variants. They are powered by reinforcement learning ([multi-armed bandit](https://en.wikipedia.org/wiki/Multi-armed_bandit) ) to dynamically optimize for the winning variant. Setting up an Intelligent Rollout is the same as an A/B test, but with two differences: - **Variant allocation** — In the Audience step, you do not set variant allocation. Instead, the system handles distribution based on live engagement, dividing your audience into sequential batches and using engagement data from each batch to intelligently adjust the distribution of the next batch. - **Scheduling** — There is an added Schedule step, where you determine when to start the test and set a send window. By learning from user engagement in real time during the send window, the system shifts your audience toward the winning variant, maximizing performance so more users see your most effective content. With Pilot enabled, you can access both A/B tests and Intelligent Rollouts by going to **Experiments**, then **Message Experiments**. **Try it:** 1. First, select the **Create** dropdown menu (), then **Intelligent Rollout**. Or you can go to **Experiments**, then **Message Experiments**, select **Add experiment**, and then **Intelligent Rollout**. 2. Set up your variants and audience as you would for an A/B test, except without the variant allocation step. See [Create a message A/B test](https://www.airship.com/docs/guides/experimentation/a-b-tests/messages/#create-a-message-ab-test). 3. Go to **Schedule** and set a send window of between 6 and 24 hours, and then determine whether to start the experiment immediately or at a specific date and time. 4. Select **Start** to launch your experiment. Go to **Results** to view variant distribution during the send window, conversion rates, and the Probability to Be Best (PTBB) to understand the statistical confidence of the rollout. ### Branching support for the Native Experience AI Agent [Agentic & Generative AI](https://www.airship.com/docs/guides/features/intelligence-ai/ai/) Create sophisticated, non-linear experiences in seconds! Instead of manually mapping [BranchingA way to create a custom user path through a Scene’s screens. A user’s interactions and responses on the current screen determine which screen appears next.](/docs/guides/features/messaging/scenes/branching/) paths, the Native Experience AI Agent can do it for you. Define your “if-then” scenarios in plain language, and the agent handles the structural heavy lifting to ensure every user receives a personalized, responsive interaction. For example, you can describe an NPS survey that triggers specific follow-up questions based on a user’s rating. **Try it:** See [Create AI-generated screens](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/content/#create-ai-generated-screens) in *Configuring Scene content*. Branching support for the Native Experience AI Agent is available only when creating new Scenes. ### Personality-based copywriting for the Native Experience AI Agent [Agentic & Generative AI](https://www.airship.com/docs/guides/features/intelligence-ai/ai/) Use conversational prompts with the Native Experience AI Agent to produce high-quality [SceneA mobile app or web experience of one or more screens displayed with fully native UI components in real time, providing immediate, contextual responses to user behaviors. Scenes can be presented in full-screen, modal, or embedded format using the default swipe/click mode or as a Story. They can also contain survey questions.](/docs/guides/features/messaging/scenes/scenes/) copy that feels authentic to your brand. Specify a personality in your [brand guidelines](https://www.airship.com/docs/guides/messaging/features/brand-guidelines/), and the agent will generate and refine your messaging. **Try it:** See [Create AI-generated screens](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/content/#create-ai-generated-screens) in *Configuring Scene content*. ### Accessibility agent version snapshots The system automatically generates a version snapshot after each [accessibility agent](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/content/#accessibility-agent) fix, ensuring you can revert a Scene to its previous state if the AI adjustments require manual correction. **Try it:** When editing Scene content, including [layouts](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/content/#create-custom-content-layouts), apply suggestions from the accessibility agent. To revert, select **Snapshots** and choose a previous version. To remove a version from the list, select the delete icon (). ### Native Message Center iOS SDK 20.4+Android SDK 20.3+ Compose Message Center messages using the Native editor to create richer, more accessible experiences. Native Message Center messages support all the same features as Scenes, including survey questions, [StoryA Scene set to automatically transition to the next screen without swiping or clicking.](/docs/guides/features/messaging/scenes/surveys-stories/#story-mode) mode, email and phone number collection, and more. **Try it:** First, create your content as a template: 1. Go to **Content**, then **Templates**. 2. Create a new template, and select **Native Experience** as the channel. 3. Complete all required fields and save the template. Then, when configuring your Message Center content, select **Native editor**, and then select the template you created. To change your content before sending, edit the template and then return to your draft message. ### Home page reports and calendar Display reports or your message calendar on your project Home page. **Try it:** Select Home, and you’ll see reports as the default view. Select the calendar icon () and the reports icon () to toggle the views. ### Audience Pulse recommendation to Scene [AXP](https://www.airship.com/docs/reference/feature-packages/) [Agentic & Generative AI](https://www.airship.com/docs/guides/features/intelligence-ai/ai/) Generate a draft Scene from [Audience PulseAnalysis of user activity using the Recency, Frequency, Monetary model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users.](/docs/guides/audience/segmentation/audience-pulse/) strategy recommendations at the click of a button. You must have already generated tiers before you can generate AI insights and Scenes. **Try it:** 1. Go to **Audience**, then **Audience Pulse**, and select **AI Insights**. 2. Select a recommendation, and then **Generate Scene**. ### Cross-project template duplication Duplicate [TemplatesReusable message content. Templates support personalization using merge fields and other logic.](/docs/guides/personalization/content/templates/) within your current project or across projects to scale faster and stay consistent. **Try it:** 1. Go to **Content**, then **Templates**. 2. Select the actions menu icon () for a template and select **Duplicate**. ### Goal attribution for Scenes Stop guessing if your in-app experiences are working. Now you can see if a [GoalSelected events that generate a set of performance reports. Goal event attribution appears in message reports. You can also use Goals for measurement in Holdout Experiments and Feature Flag A/B tests.](/docs/guides/reports/goals/) is attributed to a Scene and measure exactly how your interactions contribute to your overall success. **Try it:** 1. Go to **Messages**, then [**Messages OverviewA view of all your project’s messages, with options for editing their settings, content, status, and more.**](/docs/guides/getting-started/ui/manage-views/), and select the report icon () for a Scene. 2. Under **Performance**, search for a Goal. 3. Set the time range and event expiration window. Goal events that occur within the event expiration window after a Scene impression are attributed to that Scene. Select **Channel ID** or **Named User** to display data tracked at each level. ### Conversational mapping for Journeys [AXP](https://www.airship.com/docs/reference/feature-packages/) [Agentic & Generative AI](https://www.airship.com/docs/guides/features/intelligence-ai/ai/) Make edits to a Journey using a conversational agent. Available for Journeys containing only Sequences. **Try it:** Go to **Journeys**, select a Sequence-based Journey, and then select **AI Journey Assistant**. ### AI Email templates [AXP](https://www.airship.com/docs/reference/feature-packages/) [Generative AI](https://www.airship.com/docs/guides/features/intelligence-ai/ai/) Generate professional email templates by uploading an image or HTML file and letting AI do the rest. **Try it:** Go to **Content**, then **Templates**, and select **Generate with AI**. ### Centralized access control Add or remove team members from multiple projects on one unified page. **Try it:** Select the Account menu icon () in the header, then **Team Management**. From there, select **Try out our new Team Access page** to switch to the new experience. To return to the original view, select the Account menu icon () and **Team Management** again.