Airship Pilot Program

Try new Airship capabilities before they are generally available (GA), and let us know what you think. Features currently in Pilot are listed here with a description and how to access them. For the latest GA releases, see What’s New.

AI features are available on AXP plans only. If you do not have an AXP plan, AI features do not appear in the dashboard even when Pilot is enabled.

Enable access and provide feedback

To enable or disable Pilot features in Airship:

1. Select the Pilot icon () in the sidebar.
2. Toggle Enable all Pilot enhancements.
3. Select Save and reload.

After giving them a try, select the Pilot icon () again, then Submit feedback. Select the product area for a feature, provide your feedback, and let us know if you’d like to schedule a session with our product team.

New in October 2026

The following Pilot features are available in the Airship dashboard as of the October 2026 release.

Layered backgrounds in Scenes

AXP iOS SDK 21.1+Android SDK 21.1+

Build SceneA mobile app or web experience of one or more screens displayed with fully native UI components in real time, providing immediate, contextual responses to user behaviors. Scenes can be presented in full-screen, modal, or embedded format using the default swipe/click mode or as a story. Scene content can also be displayed in a Message Center message and contain survey questions. backgrounds by stacking layers of colors, gradients, and images. Add layers to containers and individual screens, or to the root to apply them to every screen in a Scene.

Screens and containers have two background modes: Single, which sets one color and media, and Layers, which stacks layers. Each mode saves its own settings, so you can switch between them. Layers calculate background sizing differently from Single, so container sizing can differ between the two modes. Layers are generally better suited to auto-height containers. The root always uses layers, so a root with a single layer works like a single background.

For the root and scrollable containers, you can configure how each layer moves:

• Fixed — The background stays in place while screens change over it.
• Follow — The background scrolls with the content.
• Parallax — The background scrolls with the content but at a different rate. You can set a depth percentage for each layer so they scroll independently, creating a 3D effect.

Try it:

1. Open an existing Scene or Scene template, or create a new one.
2. Select the root, a screen, or a container.
3. (For the root) Select the add icon () for Background, and then select Color, Gradient, or Media.
4. (For a screen or container only) Select Layers, then select the add icon () for Layers, and then Color, Gradient, or Media.
5. Configure each layer you add. Under Paging for the root or Scrolling for scrollable containers, select how the layer should move: Fixed, Follow, or Parallax. For Parallax, also set a depth percentage.
6. To change the stacking order, select and hold the drag handle icon (), then drag and drop to a new position. Layers at the top of the list appear in front.
7. Preview and test your Scene.

Scene data branching

AXP iOS SDK 21.1+Android SDK 21.1+

Route users to different screens in a SceneA mobile app or web experience of one or more screens displayed with fully native UI components in real time, providing immediate, contextual responses to user behaviors. Scenes can be presented in full-screen, modal, or embedded format using the default swipe/click mode or as a story. Scene content can also be displayed in a Message Center message and contain survey questions. based on what you know about them. Branch on attributesMetadata used for audience segmentation and personalization. Attributes extend the concept of tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience. or an external data feedA connection to an external API. When you send a message, Airship uses a response from that API to personalize messages., in addition to user actions in the Scene. For example, show one version of a screen to Gold loyalty members and another to Silver members.

Try it:

1. Open an existing Scene or Scene template, or create a new one.
2. Create your screens, and then select the branching icon () in the left sidebar to open the branching map. You can also open the branching map first and add your screens from there.
3. In the map, select a screen’s card to open the Logic panel, and then select Data condition as the condition type.
4. Enter the HandlebarsHandlebars is Airship’s templating language for personalization. Handlebars expressions use double curly braces wrapped around a content template, ranging from a simple variable, e.g., {{first_name}}, to complex evaluations of personalization data. reference for the attribute or external data feed, such as {{attribute_name}}, and set the operator and value. Leave the value empty to test for “not set.”
5. Under Go to, select the screen users should see when the condition is met. Add more conditions or rules as needed, and set a fallback screen under In all other cases.
6. Preview and test your Scene.

Segment keywords

Assign keywords to segmentsA reusable audience group you create by selecting unique or shared user data. to keep your audience lists organized and make them easier to find as your library grows. You can assign multiple keywords when creating or editing a segment, assign keywords to several segments at once, and use keywords to filter your segment list.

Try it:

1. Go to Audience, then Segments.
2. Select Create Segment or select the name of an existing segment.
3. Enter or select one or more keywords and save your changes.

Assign keywords to multiple segments at once:

1. Select check boxes for segments in the list.
2. Select Actions, then Manage keywords.
3. Enter or select one or more keywords and save your changes.

Filter the segment list by selecting keywords in the sidebar or using the Keyword field.

Remove and restore content

Keep your project organized by removing templates, snippets, web pages, and Scene layouts you no longer need. Removed items are permanently deleted automatically after 90 days, and you can restore them until then.

Try it:

1. Go to Content, then select Templates, Snippets, Web Pages, or Scene Layouts.
2. Select check boxes for one or more items in the list.
3. Select Actions, then Move to trash.

   For a single item, you can instead select the more menu icon (), then Move to trash.

Restore or permanently delete items:

1. Select the Trash status filter.
2. Select check boxes for one or more items in the list.
3. Select Actions, then Restore or Delete forever.

   For a single item, you can instead select the more menu icon (), then Restore or Delete forever.

Additional features

Learn about other features currently in Pilot.

Dashboard AI assistant

AXP Agentic AI

Use a conversational AI agent embedded in the Airship dashboard to interpret data and plan next steps, reducing time-to-insight. You can ask natural-language questions and get immediate answers grounded in your live project data, best practices, and Airship’s documentation.

Try it:

1. Go to Home.
2. Select the dashboard AI assistant icon ().
3. Select a suggested prompt or write your own.

AI experiment results summary

AXP Agentic AI

Get an AI summary of the results of your message A/B tests and Intelligent Rollouts to understand what they mean and how to interpret them. You can also select suggested questions or ask your own to get plain-language explanations grounded in your actual experiment data: Probability to Be Best (PTBB), Expected Loss, conversion rates, and winner declaration state.

Try it:

1. Go to Experiments, then Message Experiments.
2. Select a completed message A/B test or Intelligent Rollout.
3. Select Results to open the summary drawer.
4. Select a suggested question or write your own.

Journeys UX improvements

The Journey map has an inset mini version that shows the whole Journey in miniature, so you can see where you are and reposition your focus. Components and connections also have a refreshed look, and a number of visual issues are fixed.

Try it:

1. Go to Journeys.
2. Select a component from the list, and drag the shaded box in the mini map to move around.

Redesigned Journey map

Design updates to the JourneyA continuous user experience of connected Sequences, Scenes, and/or In-App Automations. map give you a better view of your Journeys, along with new capabilities:

• Vertical map layout — The map now flows top to bottom. Branches share a horizontal connector before splitting, connector lengths are uniform, and the add icon () for configuring outcomes is centered under each map card.
• Sequence messages and delays on the map — Each message in a Sequence appears as its own card showing the message name and channels, and each delay appears as a card showing its length.
• Redesigned map cards — Triggers and outcomes now appear as cards, and all cards share a consistent design with a color-coded icon and label in the header identifying what each one represents. Select the more menu icon () in a card’s header for its actions, such as editing and accessing reports.
• Publish ready components — Instead of publishing each component separately, select Publish Journey to start a Journey’s fully configured drafts and apply unpublished Sequence edits in one action. Each component is handled on its own, and you’ll see a summary of what succeeded and what needs attention. An error appears on the map card for any component that was held back. To make a Journey go live all at once, wait until every component is ready.

Try it:

1. Go to Journeys and open a Journey with multiple components and branches, or create one.
2. Edit a Sequence without publishing it.
3. Add a Scene to the Journey and leave it in draft.
4. Select Publish Journey, and then review the summary of what succeeded and what needs attention.

Customizable Home page reports view

In the Home page reports view, you can customize which tiles and filters appear, the page title, and more.

Try it: First, select Home, and the reports view should open by default. Then select Customize to edit. The library of tiles and filters opens in a drawer. You can make the following changes:

• Select the remove icon () to remove current tiles or filters.
• Add tiles or filters from the drawer. You can enter a custom name for any tile.
• Select the more menu icon () to access export and import options. Exported layouts will work in any Home page reports view, not just your own. Select Reset page to remove any customizations.

When done, select Save changes. You can change the page title from the default “Home” before applying the changes.

Home page reports and calendar

Display reports or your message calendar on your project Home page.

Try it: Select Home, and you’ll see reports as the default view. Select the calendar icon () and the reports icon () to toggle the views.

Conversational mapping for Journeys

AXP Agentic & Generative AI

Make edits to a Journey using a conversational agent. Available for Journeys containing only Sequences.

Try it: Go to Journeys, select a Sequence-based Journey, and then select AI Journey Assistant.

AI Email templates

AXP Generative AI

Generate professional email templates by uploading an image or HTML file and letting AI do the rest.

Try it: Go to Content, then Templates, and select Generate with AI.