Airship Pilot Program

Try new Airship capabilities before they are generally available (GA), and let us know what you think. Features currently in Pilot are listed here with a description and how to access them. For the latest GA releases, see What’s New.

AI features are available on AXP plans only. If you do not have an AXP plan, AI features do not appear in the dashboard even when Pilot is enabled.

Enable access and provide feedback

To enable or disable Pilot features in Airship:

1. Select the Pilot icon () in the header.
2. Toggle Enable all Pilot enhancements.
3. Select Save and reload.

After giving them a try, select the Pilot icon () again, then Submit feedback. Select the product area for a feature, provide your feedback, and let us know if you’d like to schedule a session with our product team.

New in May 2026

The following Pilot features are available in the Airship dashboard as of the May 2026 release.

Expanded Goals

The redesigned GoalsSelected events that generate a set of performance reports. Goal event attribution appears in message reports. You can also use Goals for measurement in Holdout Experiments and Feature Flag A/B tests. system lets you define Goals around the behaviors that matter most to your business. Combine multiple metrics in a single Goal, apply event-property conditions for precision, and use expanded metric types such as subscription list add/remove, contact association, and time in app. You can monitor performance over time in a centralized dashboard.

Try it:

1. Go to Reports, then Goals.
2. Select Create Goal.
3. Choose a measurement type: Count events or Users by threshold.
4. Choose a metric type: an event, a tag, channel registration, a subscription list opt-in, etc. Select + Add for more metrics.
5. Add conditions for the metric, such as properties, subscription list name, intervals, etc.
6. Select Submit to save.

To view its performance, select its report icon () in your list of Goals. You can explore event trends over time and filter on options such as channel and date.

Goals in Campaigns

Use GoalsSelected events that generate a set of performance reports. Goal event attribution appears in message reports. You can also use Goals for measurement in Holdout Experiments and Feature Flag A/B tests. in Campaigns to track the outcomes that matter most alongside the messages driving them.

Try it:

1. Go to Campaigns and select an existing Campaign or create a new one.
2. Go to Goals in the Campaign and select Create Goal. You can search for an existing Goal or create a new one.
3. Choose a measurement type: Count events or Users by threshold.
4. Add conditions for the metric, such as properties, subscription list name, intervals, etc. Select + Add for more metrics.
5. Add conditions on that metric, such as properties, subscription list name, intervals, etc.
6. Select Submit to save.

Now you can see how your Campaign’s messages are performing against each Goal, giving you a clear picture of its effectiveness beyond sends and opens.

Campaign Asset Management

Keep each Campaign organized by grouping its related content assets in one place. You can view and manage templates, snippets, web pages, Scene layouts, and media at the Campaign level, and reuse the same asset across multiple Campaigns without duplication.

Try it:

1. Go to Content in the sidebar, then select a content type.
2. For an item in the list, select the more menu icon (), then Add to Campaign.
3. Select at least one Campaign, then Add. After adding media, you can use the Campaign filter to view only assets belonging to specific Campaigns.

Next, see the content you just associated:

1. Go to Campaigns and select one you added content to.
2. Select Content to view templates, snippets, web pages, and Scene layouts. Select an item’s name to access its management options.
3. Select Uploads for media. Select an item’s name or more menu icon () to access its management options, including removing the item from the Campaign.

Create Campaigns from Audience Pulse recommendations

AXP Agentic & Generative AI

Turn an Audience PulseAnalysis of user activity using the Recency, Frequency, Monetary (RFM) method. You can create Segments from selected tiers and transitions within the reports and use them to target specific users. AI-powered recommendation into a Campaign in just a few steps. You must have already generated tiers before you can generate AI insights and Campaigns. This replaces an earlier Pilot feature that generated a draft Scene from a recommendation.

Try it:

1. Go to Audience, then Audience Pulse, and select AI Insights.
2. Select a recommendation, such as Re-engage Hibernating Users or Nurture Recent Customers to Loyalty.
3. Select Generate Campaign.

The Campaigns AI Agent asks a few clarifying questions and uses the recommendation’s audience and messaging suggestions to help draft messages. From there, review and refine your content before sending.

Additional features

Learn about other features currently in Pilot.

Calendar windowing for scheduled messages

For scheduled messages set for delivery by time zone or Optimal Send TimeAn algorithm that determines the best hour for optimal engagement activity — when each individual member of your audience is most likely to receive and act on your message. iOS, Android, and Fire OS platforms only., sends can span multiple days. In the message calendar, those messages now appear on each day of the delivery window, not only on the first day of the window.

Try it: Go to Messages, then Calendar.

For more information about the calendar and delivery, see:

• Messages Overview and Calendar
• Message delivery

Customizable Home page reports view

In the Home page reports view, you can customize which tiles and filters appear, the page title, and more.

Try it: First, select Home, and the reports view should open by default. Then select Customize to edit. The library of tiles and filters opens in a drawer. You can make the following changes:

• Select the remove icon () to remove current tiles or filters.
• Add tiles or filters from the drawer. You can enter a custom name for any tile.
• Select the more menu icon () to access export and import options. Exported layouts will work in any Home page reports view, not just your own. Select Reset page to remove any customizations.

When done, select Save changes. You can change the page title from the default “Home” before applying the changes.

Accessibility agent version snapshots

The system automatically generates a version snapshot after each accessibility agent fix, ensuring you can revert a Scene to its previous state if the AI adjustments require manual correction.

Try it: When editing Scene content, including layouts, apply suggestions from the accessibility agent. To revert, select Snapshots and choose a previous version. To remove a version from the list, select the remove icon ().

Native Message Center

AXP iOS SDK 20.4+Android SDK 20.3+

Compose Message Center messages using the Scenes editor to create richer, more accessible experiences. Native Message Center messages support all the same features as Scenes, including survey questions, StoryA Scene set to automatically transition to the next screen without swiping or clicking. mode, email and phone number collection, and more.

Try it: First, create your content as a template:

1. Go to Content, then Templates.
2. Create a new template, and select Scene as the channel.
3. Complete all required fields and save the template.

Then, when configuring your Message Center content, select Scenes editor, and then select the template you created.

To change your content before sending, edit the template and then return to your draft message.

Home page reports and calendar

Display reports or your message calendar on your project Home page.

Try it: Select Home, and you’ll see reports as the default view. Select the calendar icon () and the reports icon () to toggle the views.

Goal attribution for Scenes

Stop guessing if your in-app experiences are working. Now you can see if a GoalSelected events that generate a set of performance reports. Goal event attribution appears in message reports. You can also use Goals for measurement in Holdout Experiments and Feature Flag A/B tests. is attributed to a Scene and measure exactly how your interactions contribute to your overall success.

Try it:

1. Go to Messages, then Messages Overview, and select the report icon () for a Scene.
2. Under Performance, search for a Goal.
3. Set the time range and event expiration window.

Goal events that occur within the event expiration window after a Scene impression are attributed to that Scene. Select Channel ID or Named User to display data tracked at each level.

Conversational mapping for Journeys

AXP Agentic & Generative AI

Make edits to a Journey using a conversational agent. Available for Journeys containing only Sequences.

Try it: Go to Journeys, select a Sequence-based Journey, and then select AI Journey Assistant.

AI Email templates

AXP Generative AI

Generate professional email templates by uploading an image or HTML file and letting AI do the rest.

Try it: Go to Content, then Templates, and select Generate with AI.

Centralized access control

Add or remove team members from multiple projects on one unified page.

Try it: Select the Account menu icon () in the header, then Team Management. From there, select Try out our new Team Access page to switch to the new experience. To return to the original view, select the Account menu icon () and Team Management again.