Airship Pilot Program

Try new Airship capabilities before they are generally available (GA), and let us know what you think. Features currently in Pilot are listed here with a description and how to access them. For the latest GA releases, see What’s New.

AI features are available on AXP plans only. If you do not have an AXP plan, AI features do not appear in the dashboard even when Pilot is enabled.

Enable access and provide feedback

To enable or disable Pilot features in Airship:

1. Select the Pilot icon () in the header.
2. Toggle Enable all Pilot enhancements.
3. Select Save and reload.

After giving them a try, select the Pilot icon () again, then Submit feedback. Select the product area for a feature, provide your feedback, and let us know if you’d like to schedule a session with our product team.

New in March 2026

The following Pilot features are available in the Airship dashboard as of the March 2026 release.

Customizable Home page reports view

In the Home page reports view, you can customize which tiles and filters appear, the page title, and more.

Try it: First, select Home, and the reports view should open by default. Then select Customize to edit. The library of tiles and filters opens in a drawer. You can make the following changes:

• Select the delete icon () to remove current tiles or filters.
• Add tiles or filters from the drawer. You can enter a custom name for any tile.
• Select the more menu icon () to access export and import options. Exported layouts will work in any Home page reports view, not just your own. Select Reset page to remove any customizations.

When done, select Save changes. You can change the page title from the default “Home” before applying the changes.

Intelligent Rollouts

Intelligent Rollouts identify and distribute your best-performing message variant automatically. This eliminates the manual effort of A/B testing and minimizes exposure to less effective variants. They are powered by reinforcement learning (multi-armed bandit ) to dynamically optimize for the winning variant.

Setting up an Intelligent Rollout is the same as an A/B test, but with two differences:

• Variant allocation — In the Audience step, you do not set variant allocation. Instead, the system handles distribution based on live engagement, dividing your audience into sequential batches and using engagement data from each batch to intelligently adjust the distribution of the next batch.

• Scheduling — There is an added Schedule step, where you determine when to start the test and set a send window. By learning from user engagement in real time during the send window, the system shifts your audience toward the winning variant, maximizing performance so more users see your most effective content.

With Pilot enabled, you can access both A/B tests and Intelligent Rollouts by going to Experiments, then Message Experiments.

Try it:

1. First, select the Create dropdown menu (), then Intelligent Rollout. Or you can go to Experiments, then Message Experiments, select Add experiment, and then Intelligent Rollout.
2. Set up your variants and audience as you would for an A/B test, except without the variant allocation step. See Create a message A/B test.
3. Go to Schedule and set a send window of between 6 and 24 hours, and then determine whether to start the experiment immediately or at a specific date and time.
4. Select Start to launch your experiment.

Go to Results to view variant distribution during the send window, conversion rates, and the Probability to Be Best (PTBB) to understand the statistical confidence of the rollout.

Branching support for the AI Scene Assistant

Create sophisticated, non-linear experiences in seconds! Instead of manually mapping BranchingA way to create a custom user path through a Scene’s screens. A user’s interactions and responses on the current screen determine which screen appears next. paths, the AI Scene Assistant can do it for you.

Define your “if-then” scenarios in plain language, and the agent handles the structural heavy lifting to ensure every user receives a personalized, responsive interaction. For example, you can describe an NPS survey that triggers specific follow-up questions based on a user’s rating.

Try it: See Create AI-generated screens. Branching support in the AI Scene Assistant is available only when creating new Scenes.

Personality-based copywriting for the AI Scene Assistant

Use conversational prompts in the AI Scene Assistant to produce high-quality copy that feels authentic to your brand. Specify a personality in your brand guidelines, and the assistant will generate and refine your messaging.

Try it: See Create AI-generated screens.

Additional features

Learn about other features currently in Pilot.

Accessibility agent version snapshots

The system automatically generates a version snapshot after each accessibility agent fix, ensuring you can revert a Scene to its previous state if the AI adjustments require manual correction.

Try it: When editing Scene content, including layouts, apply suggestions from the accessibility agent. To revert, select Snapshots and choose a previous version. To remove a version from the list, select the delete icon ().

Native Message Center

Compose Message Center messages using the Native editor to create richer, more accessible experiences. Native Message Center messages support all the same features as Scenes, including survey questions, StoryA Scene set to automatically transition to the next screen without swiping or clicking. mode, email and phone number collection, and more.

Try it: First, create your content as a template:

1. Go to Content, then Templates.
2. Create a new template, and select Native Experience as the channel.
3. Complete all required fields and save the template.

Then, when configuring your Message Center content, select Native editor, and then select the template you created.

To change your content before sending, edit the template and then return to your draft message.

Home page reports and calendar

Display reports or your message calendar on your project Home page.

Try it: Select Home, and you’ll see reports as the default view. Select the calendar icon () and the reports icon () to toggle the views.

Audience Pulse recommendation to Scene

AXP Agentic & Generative AI

Generate a draft Scene from Audience PulseAnalysis of user activity using the Recency, Frequency, Monetary model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users. strategy recommendations at the click of a button. You must have already generated tiers before you can generate AI insights and Scenes.

Try it:

1. Go to Audience, then Audience Pulse, and select AI Insights.
2. Select a recommendation, and then Generate Scene.

Cross-project template duplication

Duplicate TemplatesReusable message content. Templates support personalization using merge fields and other logic. within your current project or across projects to scale faster and stay consistent.

Try it:

1. Go to Content, then Templates.
2. Select the actions menu icon () for a template and select Duplicate.

Goal attribution for Scenes

Stop guessing if your in-app experiences are working. Now you can see if a GoalSelected events that generate a set of performance reports. Goal event attribution appears in message reports. You can also use Goals for measurement in Holdout Experiments and Feature Flag A/B tests. is attributed to a Scene and measure exactly how your interactions contribute to your overall success.

Try it:

1. Go to Messages, then Messages OverviewA view of all your project’s messages, with options for editing their settings, content, status, and more., and select the report icon () for a Scene.
2. Under Performance, search for a Goal.
3. Set the time range and event expiration window.

Goal events that occur within the event expiration window after a Scene impression are attributed to that Scene. Select Channel ID or Named User to display data tracked at each level.

Campaign AI assistant

AXP Agentic & Generative AI

Upload a campaign brief or converse with an agent to quickly build a campaign.

Try it: Go to Campaigns and select AI Campaign Assistant.

Conversational mapping for Journeys

AXP Agentic & Generative AI

Make edits to a Journey using a conversational agent. Available for Journeys containing only Sequences.

Try it: Go to Journeys, select a Sequence-based Journey, and then select AI Journey Assistant.

AI Email templates

AXP Generative AI

Generate professional email templates by uploading an image or HTML file and letting AI do the rest.

Try it: Go to Content, then Templates, and select Generate with AI.

Centralized access control

Add or remove team members from multiple projects on one unified page.

Try it: Select the Account menu icon () in the header, then Team Management. From there, select Try out our new Team Access page to switch to the new experience. To return to the original view, select the Account menu icon () and Team Management again.