# Landing pages

Direct users to a landing page when they interact with your message.

## About landing pages

A landing page is a page within your app that can include rich content, such as HTML and video, without requiring any additional UI customization to enable the view or to provide an inbox to store the messages.

You can configure a [Push Notification](https://www.airship.com/docs/reference/glossary/#push_notification) or [In-App Message](https://www.airship.com/docs/reference/glossary/#in_app_message) to open a landing page when a user taps the message. In reporting and other areas of Airship, a landing page may be referred to as a *rich page*.

## Appearance and behavior

Landing pages appear as an overlay, with an close icon () to close/delete. They open when a user taps a push notification or in-app message. Landing pages are not [Persistent](https://www.airship.com/docs/reference/glossary/#persistent).

![A landing page overlay compared to fullscreen Message Center message](https://www.airship.com/docs/images/rich-pages_hu_9dcf2a220791502.webp)

*A landing page overlay compared to fullscreen Message Center message*

You can create landing page content using these methods:
   * **Self-hosting** — Store content on your own server and provide an HTTPS URL for the content when creating a message. URLs support [personalization](https://www.airship.com/docs/guides/personalization/content/personalize-actions/#web-page-and-landing-page-actions).
   * **Upload** — Upload your own HTML.
   * **Drag-and-drop** — Design using the drag-and-drop option in the Interactive editor. Airship supplies several default layouts, and you can save the layouts you create.

Also, Airship can create custom landing page templates for you. Contact your Airship account manager if you are interested in adding custom templates to your project.

## Getting started with landing pages

Follow these steps to start using landing pages with Airship:

* <span style="font-size: 1.25em;"></span> **Configure  mobile channels in your project settings**  See [Configuring Mobile Channels](https://www.airship.com/docs/guides/getting-started/developers/configure-channels/) in the Getting Started guide.
* <span style="font-size: 1.25em;"></span> **Integrate the Mobile SDK with your app**  See [SDK setup](https://www.airship.com/docs/sdk-topics/setup/) for mobile apps in our developer documentation.

Once your project is set up, you can start creating <span style="font-size: 1.25em;"></span> [landing page content](https://www.airship.com/docs/guides/messaging/messages/content/app/landing-pages/).