# AI in Airship

Airship uses AI to help you create better customer experiences faster. Our AI-powered features enhance efficiency and personalization while maintaining your brand identity and following responsible AI practices.

## Airship's AI principles

Airship's AI capabilities are built on principles of responsible innovation that prioritize trust, transparency, and human oversight. Our approach ensures that while AI enhances your marketing efficiency and personalization capabilities, you maintain complete control over your brand voice and customer interactions. We implement robust security measures and strict data privacy protections, ensuring that customer data is never used to train foundational AI models.

"Human in the Loop" principles are built into the platform by design. Our AI provides intelligent suggestions and starting points, but you always make the final decisions about content, targeting, and campaign execution. We've established comprehensive guardrails to ensure AI-generated content meets safety standards and avoids harmful material, while our continuous monitoring processes help maintain ethical AI practices. As global regulatory requirements develop, Airship remains committed to aligning our services with emerging compliance standards. This approach gives you confidence that our AI-powered solutions support business goals while upholding the highest ethical standards.

For more information about our AI principles, see [AI-Powered Customer Experiences: Airship's Commitment to Responsible Innovation](https://www.airship.com/resources/whitepaper/ai-powered-customer-experiences-airships-commitment-to-responsible-innovation/). See also [Airship Security Measures](https://www.airship.com/legal/security-measures/).

## AI features

AI features are available on [AXP](https://www.airship.com/docs/reference/feature-packages/) plans only.

Airship offers the following features that use generative AI:

* **Brand guidelines** — Ensure consistent brand identity by defining a profile, design elements, and personalities. Design elements automatically apply to specific message types, and you can also select them when creating messages. The profile and personalities are combined to create content for AI-generated Journeys.

   See [Set brand guidelines from uploaded sources](https://www.airship.com/docs/guides/messaging/features/brand-guidelines/#set-brand-guidelines-from-uploaded-sources) and [Set personalities](https://www.airship.com/docs/guides/messaging/features/brand-guidelines/#set-personalities) in *Setting brand guidelines*.

* **Generative AI content** — AI-generated content is created from the text you provide. To refine the output, you can select a personality defined in your project's [Brand guidelines](https://www.airship.com/docs/guides/messaging/features/brand-guidelines/), include emojis :sunglasses:, and set the content length. The tool is available for most text fields when composing messages and templates. See [Generative AI content](https://www.airship.com/docs/guides/features/intelligence-ai/ai-content/).

* **AI-generated Journeys** — A Journey is a continuous user experience of connected Sequences, Scenes and/or In-App Automations. You can use Generative AI to create draft Journeys. After generation, the map displays all linked components. See [Create AI-generated Journeys](https://www.airship.com/docs/guides/features/orchestration-experimentation/journeys/#create-ai-generated-journeys) in *Journeys*.

We also provide AI agents that employ generative AI:

* **Campaigns AI agent** — Create or refine a [Campaign](https://www.airship.com/docs/reference/glossary/#campaign) through a conversational chat interface. Generate a campaign overview with your objective, audience, and goals, and draft or update messages from a prompt or by uploading a file. See [Create and refine Campaigns using AI](https://www.airship.com/docs/guides/messaging/features/campaigns/#create-and-refine-campaigns-using-ai) in *Campaigns*.

* **AI-generated screens** — Use the Native Experience AI Agent to quickly create screens for any [Scene](https://www.airship.com/docs/reference/glossary/#scene). You can generate screens based on a prompt, a mockup or wireframe, or both. Modify your current screens by asking for edits or new content. See [Create AI-generated screens](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/content/#create-ai-generated-screens) in *Configuring Scene content*.

* **AI Accessibility agent** — The accessibility agent uses agentic and generative AI to automatically audit your content and identify potential accessibility issues, such as insufficient color contrast, missing alternative text, and text size that falls below recommended minimums. Addressing these issues helps ensure your content is usable by the greatest number of audience members, including those with disabilities. See [Accessibility agent](https://www.airship.com/docs/guides/messaging/in-app-experiences/configuration/content/#accessibility-agent) in *Configuring Scene content*.

* **AI recommendations** — Apply AI analysis to [Audience Pulse](https://www.airship.com/docs/reference/glossary/#audience_pulse) for deeper insights into audience activities and get actionable recommendations to build more effective, targeted campaigns. [AI recommendations](https://www.airship.com/docs/guides/audience/segmentation/audience-pulse/#ai-recommendations) in *Audience Pulse*.

## AI tools

Airship provides two developer AI tools for working with the platform from AI coding assistants:
* An MCP server gives assistants live access to Airship APIs and documentation.
* Skills are pre-built workflows that guide assistants through common implementation tasks.

For more information, see [AI tools for Airship developers](https://www.airship.com/docs/developer/ai-tools/ai-tools/).