Use experimentation to optimize engagement and measure the true impact of your campaigns.
Learn how to create and run A/B tests and optimize your campaigns.
A Feature Flag is an experimentation tool for controlling the availability of content or functionality in your app or website.
A Holdout Experiment measures the effects of excluding a group of audience members from all messages or messages with specific Campaign Categories.
Control groups are tools for measuring campaign efficacy and managing controlled rollouts for Sequences.