# Target Specific Users (Legacy)

Choose a recipient group based on tags, predefined segments, audience lists, and more.

When selecting your audience in the
Message and A/B Test composers,
you can *Target Specific Users* based on various [target data](#target-data).

See also: [Segmenting Your Audience](https://www.airship.com/docs/guides/audience/segmentation/about/).

## Steps {#steps}

1. Find [target data](#target-data) via search or
   explore. Your selections appear under Targeted Audience.
   ![Targeted audience selections](https://www.airship.com/docs/images/audience-any_hu_c85b134f29d9474.webp)
   
   *Targeted audience selections*
   * **Search**
      1. Enter a term in the search field, and select from the listed results. To filter results, select the filter menu () and make your selection.
      <!-- You can search for attributes by name or ID. Do we need to say this, or mention the options for all data types? -->
      ![Searching for Attributes in the audience selector](https://www.airship.com/docs/images/audience-search-attributes_hu_5188843965ad08c0.webp)
      
      *Searching for Attributes in the audience selector*

      1. (For attributes only) Set an operator determining how you want to evaluate the attribute: *equals*, *does not equal*, *contains*, etc.
      ![Setting an operator for an Attribute condition](https://www.airship.com/docs/images/attributes-operators_hu_e37145ba1074714b.webp)
      
      *Setting an operator for an Attribute condition*

   * **Explore**
      1. Select a [data type](#target-data), and select from the listed results to drill down to your desired target. You can enter a term in the *Filter results* search box to help narrow your choices.
      ![Exploring audience data types](https://www.airship.com/docs/images/audience-explore_hu_4e05649bdcc389c0.webp)
      
      *Exploring audience data types*
      
1. (Optional) Click ** Add another target** to add more audience criteria.

1. Select *ALL/ANY* to determine how to evaluate multiple targets.
   <ul>
   <li>ALL = all criteria must be met (boolean AND)</li>
   <li>ANY = any criteria must be met (boolean OR)</li>
   </ul>
   ![Evaluating multiple audience targets with ALL/ANY](https://www.airship.com/docs/images/target-attributes_hu_f45d515f283ed778.webp)
   
   *Evaluating multiple audience targets with ALL/ANY*
   
   By default Airship only includes audience members meeting ALL the conditions you
   select. For example, if you selected ALL, with tags `VIP` and `has_pets`,
   you'd only reach VIP pet owners. If you selected ANY, you’d reach all VIPs and
   all pet owners.
   
   You can create a [Segment](https://www.airship.com/docs/reference/glossary/#segment) to define more complex, nested logic.

Now you can complete the remaining steps in the composer.


## Target Data {#target-data}

You can specify your message audience by a unique identifier, such as a device
ID or email address, or by an identifier that may belong to or include multiple users, such as a tag or audience list. Learn more in
[Segmentation](https://www.airship.com/docs/guides/audience/segmentation/about/).

| Data type | [Search](#steps) | [Explore](#steps) |
| --- | :---: | :---: |
| [Attributes](https://www.airship.com/docs/reference/glossary/#attributes) | &#10003; |  |
| [Audience List](https://www.airship.com/docs/reference/glossary/#audience_list) | &#10003; | &#10003; |
| [Device ID](https://www.airship.com/docs/reference/glossary/#device_id) | &#10003; |  |
| [Device Properties](https://www.airship.com/docs/reference/glossary/#device_properties) | &#10003; | &#10003; |
| [Named User](https://www.airship.com/docs/reference/glossary/#named_user) | &#10003; |  |
| [Predicted to Churn](https://www.airship.com/docs/reference/glossary/#predicted_to_churn) | &#10003; | &#10003; |
| [Segment](https://www.airship.com/docs/reference/glossary/#segment) | &#10003; | &#10003; |
| [Sender ID](https://www.airship.com/docs/reference/glossary/#sender_id) | &#10003; | &#10003; |
| [Tags](https://www.airship.com/docs/reference/glossary/#tag) and [Tag Groups](https://www.airship.com/docs/reference/glossary/#tag_group) | &#10003; |  |

> **Note:** Lifecycle audience lists are not supported for Web, Email, SMS, or Open channels.