Build a custom audience of users who share some criteria for message targeting, experiments, and trigger conditions.
A Segment is a reusable audience group you create by selecting unique or shared user data. Create Segments for a project and also use the same method to define audience conditions in messages and experiments.
Set conditions for message and experience audiences.
Send messages to lists of users by providing audience identifiers at send time, either directly in the request or by first creating a bulk audience ID.
Audience Pulse analyzes user activity using the RFM method. You can create Segments from selected tiers and transitions within the reports and use them to target specific users.
A Ban List is an externally maintained record of users that should not be included in Airship message audiences. Before sending a message, Airship validates the audience members with the Ban List. Any matching recipients are dropped from the audience before sending the message.
Send a follow-up push notification or email to an audience segment of a previous message.
You can upload audience lists, attributes, named user association lists, and Coupons data directly to Airship using SFTP.