Build a custom audience of users who share some criteria for message targeting, experiments, and trigger conditions.
A segment is a reusable audience group you create by selecting unique or shared user data. Create segments for a project and also use the same method to define audience conditions in messages and experiments.
Set conditions for message and experience audiences.
Audience Pulse analyzes user activity using the RFM method. You can create segments from selected tiers and transitions within the reports and use them to target specific users.
Send a follow-up push notification or email to an audience segment of a previous message.
Find the audience data available when configuring audiences for messages and experiments.