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Attributes

An attribute is metadata used for audience segmentation and personalization. Attributes extend the concept of tags by adding comparison operators and values to determine whether or not to target a user, helping you better evaluate your audience.

About attributes

Attributes are metadata used for audience segmentation and personalization.

Adding attributes to your project

Before you can target attributes, you must add some types to your project.

Setting and removing attributes

Setting and removing attributes varies per attribute type. Setting attributes on named users is recommended.

Targeting your audience using attributes

Target attributes using the dashboard or API.

Managing attributes

Edit and archive attributes and view your upload history.