Build and Manage Your Audience

Learn how your audience is identified, how users are added to your project, where data comes from, and how to use that data for segmentation, personalization, and more.

Search, view, and manage contacts.

A named user is an identifier that maps multiple devices and channels to a specific individual.

Tags are metadata that you can associate with channels or named users to help you organize and target your audience. Tag groups categorize your tags.

Attributes are metadata used for audience segmentation and personalization.

Events power Airship automation, segmentation, and data products.

Build a custom audience of users who share some criteria for message targeting, experiments, and trigger conditions.

Create audience groups that can be used for previewing personalized content and receiving test messages.

Optimize your user acquisition and re-marketing campaigns with Ad IDs.

Find documentation for handling individual data privacy rights and complying with data privacy regulations.