Audience & Segmentation

Learn about how users are identified in your project, the data that can be assigned to them, and where that data comes from.

Your audience

Learn how your audience is identified, how users are added to your project, where data comes from, and how to use that data for segmentation, personalization, and more.

Contact Management

Search, view, and manage contacts.

Named users

A named user is an identifier that maps multiple devices and channels to a specific individual.

Attributes

Attributes are metadata used for audience segmentation and personalization.

Events

Events power Airship automation, segmentation, and data products.

Segmentation

Build a custom audience of users who share some criteria for message targeting, experiments, and trigger conditions.

Preview and test groups

Create audience groups that can be used for previewing personalized content and receiving test messages.

Ad IDs

Optimize your user acquisition and re-marketing campaigns with Ad IDs.

Privacy

Find documentation for handling individual data privacy rights and complying with data privacy regulations.