Explore the Airship Platform

Engage your audience with push, in-app, SMS, email, and other messaging channels in Airship.

Coordinate multi-step customer journeys and cross-channel messaging sequences across your audience.

Explore AI-powered tools for content generation, predictive send-time optimization, and analytics.

Connect data from your CDP and third-party systems to enhance segmentation and personalization.

Get early access to enhancements. You can help shape the product through your feedback.

The customer experience platform that connects every channel into journeys that adapt to each user

Send Airship messages to your own device with the 1st Flight app, no code or integration required

Set up a messaging project, configure channels, and send your first push, web, email, or SMS message.

Set up a wallet project, design your first pass template, and get a pass onto a device.

Account, plan, billing, and security settings shared across messaging and wallet.

Learn how your audience is identified, how users are added to your project, where data comes from, and how to use that data for segmentation, personalization, and more.

Name the users in your project so you can segment and target at the person level as well as by channel.

Use automatically collected device properties as tags and attributes for audience segmentation.

Attributes are metadata used for audience segmentation and personalization.

Tags are metadata attached to channels or named users. Tag groups categorize related tags.

Learn how Airship events power targeting, triggering, personalization, and measurement.

Use audience lists for message and experiment targeting, or include them in segments.

Create audience groups for selection in your messages and experiments.

Send a follow-up push notification or email to an audience segment of a previous message.

Analyze user activity using the RFM method. You can create segments from selected tiers and transitions within the reports and use them to target specific users.

Find the audience data available when configuring audiences for messages and experiments.

Look up and manage contacts, retrieve channel IDs, and upload audience data over SFTP.

Find documentation for handling individual data privacy rights and complying with data privacy regulations.

List and calendar views organize the messages in your project. You can search, filter, and manage messages from both views.

Use built-in tools to verify content and workflows before sending or releasing to your live audience

Learn about each message type and how to configure its content, localization, and message creation, including automation and A/B tests.

Create messages that appear in your mobile or web app when users meet certain conditions, including surveys and multi-screen messages.

Learn about the editors available for designing message content.

Learn about dashboard tools and individual features, like Preference Centers and feature flags.

Send messages to lists of users by providing audience identifiers at send time, either directly in the request or by first creating a bulk audience ID.

Learn the tools and best practices for creating inclusive and accessible messages in Airship.

Learn about editing, duplicating, archiving, deleting, and other message management options.

View and manage project details, enable features, create tokens, and set up individual features.

Customize messages using user attributes, external data feeds, and other sources to provide the most relevant content.

Built-in tools that simplify entering Handlebars expressions.

See how your personalized content will look when populated with data.

The data you use to personalize a message may be personal in nature (first name, birth date, city) or based on user behavior (purchase history, pageviews, app opens).

Wen creating a message, you can personalize viewable message elements, actions, media URLs, templates, and snippets.

Airship uses the Handlebars language to support personalization of messaging content.

Compare experiment types available at the project, message, and content levels.

Learn how to create and run A/B tests and optimize your campaigns.

Maximize conversions by automatically optimizing message campaign performance in real time.

A feature flag is an experimentation tool for controlling the availability of content or functionality in your app or website.

A Holdout Experiment measures the effects of excluding a group of audience members from all messages or messages with specific campaign categories.

Control groups are tools for measuring campaign efficacy and managing controlled rollouts for Sequences.

Learn about Airship's built-in reports for projects and messages, Performance Analytics for custom reporting, and how engagement data is collected and structured.

Goals are selected events that generate a set of performance reports. You can also use them for measurement in Holdout Experiments and feature flag A/B tests.

Engagement reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform.

Message reports evaluate the performance of individual messages.

Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

Real-Time Data Streaming is a service that delivers user-level events in real time to your backend or third-party systems using the Data Streaming API.

The Activity Log is a unified list of your messaging activity from both the dashboard and the API.

Learn wallet basics, then design and distribute passes. Plus feature information and managing your project and team.