Explore the Airship Platform

Engage your audience with push, in-app, SMS, email, and other messaging channels in Airship.

Coordinate multi-step customer journeys and cross-channel messaging sequences across your audience.

Explore AI-powered tools for content generation, predictive send-time optimization, and analytics.

Connect data from your CDP and third-party systems to enhance segmentation and personalization.

Get early access to enhancements. You can help shape the product through your feedback.

Install our ready-to-use app and send messages without writing a single line of code.

How messaging works, what you can send, and how you can send it.

Create an Airship account and project, configure a channel, and then send your first message to your app or website.

Navigate the Airship dashboard, use composers to create messages, and manage your message history.

Enable your Twilio SMS and SendGrid email programs for Airship.

Step-by-step implementation guides for abandoned cart, push opt-in campaigns, and more.

Set up Airship SDKs and APIs — configure channels, manage credentials, and test with Postman.

Manage user accounts, team permissions, security settings, and billing for your Airship projects.

Learn how your audience is identified, how users are added to your project, where data comes from, and how to use that data for segmentation, personalization, and more.

Search, view, and manage contacts.

A named user is an identifier that maps multiple devices and channels to a specific individual.

Tags are metadata that you can associate with channels or named users to help you organize and target your audience. Tag groups categorize your tags.

Attributes are metadata used for audience segmentation and personalization.

Events power Airship automation, segmentation, and data products.

Build a custom audience of users who share some criteria for message targeting, experiments, and trigger conditions.

Create audience groups that can be used for previewing personalized content and receiving test messages.

Optimize your user acquisition and re-marketing campaigns with Ad IDs.

Find documentation for handling individual data privacy rights and complying with data privacy regulations.

Learn about each message type and how to configure its content, localization, and message creation, including automation and A/B tests.

Create messages that appear in your mobile or web app when users meet certain conditions, including surveys and multi-screen messages.

Learn about dashboard tools and individual features, like Preference Centers and Feature Flags.

Learn about editing, duplicating, archiving, deleting, and other message management options.

View and manage project details, enable features, create tokens, and set up individual features.

Customize messages using user Attributes, external data feeds, and other sources to provide the most relevant content.

Built-in tools that simplify entering Handlebars expressions.

See how your personalized content will look when populated with data.

The data you use to personalize a message may be personal in nature (first name, birth date, city) or based on user behavior (purchase history, pageviews, app opens).

Wen creating a message, you can personalize viewable message elements, actions, media URLs, templates, and snippets.

Airship uses the Handlebars language to support personalization of messaging content.

Learn how to create and run A/B tests and optimize your campaigns.

A Feature Flag is an experimentation tool for controlling the availability of content or functionality in your app or website.

A Holdout Experiment measures the effects of excluding a group of audience members from all messages or messages with specific Campaign Categories.

Control groups are tools for measuring campaign efficacy and managing controlled rollouts for Sequences.

Learn about Airship's built-in reports for projects and messages, Performance Analytics for custom reporting, and how engagement data is collected and structured.

Goals are selected events that generate a set of performance reports. You can also use them for measurement in Holdout Experiments and Feature Flag A/B tests.

Engagement reports explain aggregate user engagement activity, response rates, and important high-level statistics such as opt-in/opt-out and uninstall levels by platform.

Message reports evaluate the performance of individual messages.

Performance Analytics visualizes engagement data, helping you understand what your customers are doing and which behaviors cause them to take action.

Real-Time Data Streaming is a service that delivers user-level events in real time to your backend or third-party systems using the Data Streaming API.

The Activity Log is a unified list of your messaging activity from both the dashboard and the API.

Learn how wallet works, set up your account, and create your first pass template.

The Airship Wallet API supports HTTP Basic Authentication and OAuth 2.0. Different security and authorization levels are available for both.

Learn wallet basics, then design and distribute passes. Plus feature information and managing your project and team.