Recent Releases: Personalization
Content API
Apr 13, 2026Manage content templates at scale using the Content API, with external IDs to connect with your content and marketing pipelines.
Enhanced Personalization Proofing and Testing
Jul 16, 2025Instantly preview personalized content with real user data, helping you refine campaigns directly. You’ll see what your audience experiences without any extra steps.
Preference Center Opt-In Support for Email and SMS
Jul 17, 2024Grow your email and SMS audiences from your app’s Preference Center. Users can self-manage their email addresses and phone numbers alongside their notification preferences.
JSON Attributes
Feb 26, 2024Improve message relevancy and personalization using JSON Attributes. This Attribute type can store complex user data in the structure you choose.