Are you a marketer? Are you finding it increasingly difficult to keep track of your customers? Feel like the number of touch points you have to keep track of is growing exponentially? I've been thinking a lot about If you’ve ever wondered what will replace the smartphone, the answer is that nothing will. Or actually, […]
Summer is a great time to catch up on all that reading you wish you could be doing the rest of the year. Over the next few months, we’ll be highlighting team members from across Urban Airship, showcasing how they stay up-to-date on our rapidly changing industry and keep up role-specific professional development, as well […]
Not all apps are consumer-facing. The rise of smartphone use within organizations has led to a growth in employee-specific apps as well. Bosch, the world’s leading supplier of automotive components (among other things), created an app specific to an employee sales training event using push notifications and beacon technology to keep employees informed and engaged. […]
Writing for mobile is different. Join our webinar on July 20 to learn more. All registrants will receive a copy of our template to guide ongoing mobile content strategy.
Think your mobile app strategy is solely about effective marketing? Think again. It’s sometimes hard to see, but mobile app engagement generates exceptional results that eclipse traditional marketing channels such as email. Compared to email, in fact, app engagement can demonstrate 50% higher open rates, 10X higher click-through rates and even 1200% greater conversion. Data […]
The rules of the game have changed for marketers. Learn how to use location, segmentation and other omni-channel information to strengthen your relationship with app users.
As the saying goes, location is everything. Join us Friday, April 8 at 10 a.m. PDT for a Periscope chat with our own Alyssa Meritt, head of strategic consulting, and Stephanie Capretto, strategy consultant, to learn more about what location could mean to you and your mobile marketing strategy.
Successful app onboarding means that you have a better chance of creating loyal, long-term app users. Learn more.
Mobile wallets are here, and their use by consumers is growing rapidly. With Apple Pay, Android Pay and Samsung Pay, customers now have more options than ever when it comes to paying via their mobile phone. But mobile wallets have many uses beyond simply enabling mobile payments — these programs are evolving, allowing users to […]